Construction began this week at Port Canaveral on a new $21 million Welcome Center, a seven-story building that will feature an observation deck, exhibits, event space, auditorium, gift shop and café. The project is the first phase of a revitalization of the Canaveral Cove. The iconic structure is expected to be a magnet for visitors to Brevard County, Florida and convey the rich maritime history of Port Canaveral, as well reflect the stories of the region, including military battles, space exploration, and beach culture. The 22,000 square foot facility is designed by GWWO Architects of Baltimore. Skanska of Orlando is general contractor, working with Iveys Construction of Rockledge. The project is expected to be completed by July 2013.