SAS is updating the interior of its long haul fleet with new seats, new entertainment system and WiFi access.

Seven SAS Airbus A330/A340s are having cabin upgrades. The interior design is ultra modern with greater cabin comfort in the shape of new seats in all classes. To make flights even more comfortable, a new on-demand entertainment system with HD large screens is being installed along with WiFi access.

The materials and color scheme in the new cabins have been chosen to create a welcoming and relaxing atmosphere. The seating in SAS Go and SAS Plus is designed with good storage to create extra space. All seats in SAS Business have direct access to aisles and can be folded flat for maximum comfort. The bedding comes from Hästens, the oldest bed manufacturer in Sweden, to ensure that passengers enjoy a high class sleeping experience.

"SAS customers will enjoy a totally new travel experience in our upgraded cabins. The new interior is designed to meet the needs of frequent flyers and substantially enhances our customer offer," says Rickard Gustafson, President and CEO of SAS.

The first plane with the new cabin is expected to go into service in early 2015 and the majority of the SAS long haul fleet will have the new interior within 12 months. SAS currently flies long haul to New York, Chicago, Washington, San Francisco, Beijing, Shanghai, Tokyo and Houston (from August 2014).