Martin Ahlberg has been appointed as new Director of the Baltic Sea Tourism Commission (BTC). He succeeds Thomas Mielke who left the industry for new challenges. BTC is an international organisation for market-oriented companies and tourist organizations in the Baltic Sea Region – a fast growing tourist destination today! The goal is to increase the region’s attractiveness, and BTC initiates a process of renewal through new networks and partnerships. BTC’s operative function and administration will be run by FIN-S Marketing & Communication at Snickarbacken 2 in Stockholm, BTC said in a statement.