Soon after Princess Cruises had unveiled a partnership with MedCruise, the Los Angeles based company has entered in a similar agreement with Cruise Baltic to develop its business in that region.

Princess Cruises attended a Cruise Baltic meeting in Helsingborg in December 2015, where details were presented to the Cruise Baltic partners and representatives filmed as part of the proposed programme of activity.

 “By taking this initiative - a first for us with a cruise line - we are showing yet again our commitment to the network’s vision statement of ‘creating the world’s best cruise experience’ and our goal of attracting even more visitors to the Baltic Sea region,” said Claus Bødker, director of Cruise Baltic, in a statement.

“Our port and tourist destinations will work closely with Princess Cruises on this project, resulting in the cruise passengers benefiting from enjoying an enhanced guest experience.”

The programme of joint, on-going initiatives being developed will include: the preparation of welcome videos for guests; creating exclusive shore excursions and experiences when ashore in each port; the production of user-friendly walking maps; the provision of expert guides