LidaComm, Inc., a Ft. Lauderdale, FL-based travel marketing communications firm founded in 2011 to serve the cruise and tour industries, announced today that it has been selected by Miami, FL-based sister companies Oceania Cruises and Regent Seven Seas Cruises to revamp descriptions for approximately 1,700 shore excursions in the Mediterranean, Africa and Middle East. The project entails researching and writing descriptions to include an engaging overview, intriguing highlights, helpful travel hints and the essential details of each excursion.
“It is an honor to welcome the world’s preeminent luxury cruise line and the world’s first upper premium cruise line to the LidaComm fold,” said LidaComm’s Founder and President, James Lida. “There is no greater treasure than a cruise line’s destinations and we are thrilled to have the opportunity to assist in defining what sets these two brands apart from competitors.”
Oceania Cruises, which operates six ships worldwide, and Regent Seven Seas Cruises, which welcomes its fifth ship, the 750-guest, all-suite, all-balcony Seven Seas Splendor in February 2020, are known for their ability to reach intimate ports not accessible to larger megaships. Both cruise lines are part of Norwegian Cruise Line Holdings.
“When we needed an expert to enhance our shore excursions, we immediately thought of LidaComm,” said Norwegian Cruise Line Holdings’ Vice President, Destination Services, Christine Manjencic. “Their comprehensive knowledge of the cruise industry and ports around the world, particularly of those in the Mediterranean, Africa and Middle East, will help us better convey the unique nature of our shoreside guest experience with flair and excitement.”
LidaComm, Inc. was founded in 2011 by James Lida, a 30-year cruise industry veteran in the fields of marketing, public relations and copywriting. His broad experience encompasses top cruise lines, magazines, a port, a travel agency consortium and a leading industry association. His in-depth knowledge of travel and tourism, particularly the cruise industry, has earned him a reputation as one of the go-to experts in his field. He brings that experience to a portfolio of clients at LidaComm, a marketing communications company specializing in marketing counsel, blogging and social media, collateral development and copywriting, advertising, and image development on both the strategic and tactical levels.
Celebrating its 15th anniversary in 2018, Oceania Cruises is the world’s leading culinary- and destination-focused cruise line. The line’s six intimate and luxurious ships which carry only 684 or 1,250 guests offer an unrivaled vacation experience featuring the finest cuisine at sea and destination-rich itineraries that span the globe. Expertly crafted voyages aboard designer-inspired, intimate ships call on more than 450 ports across Europe, Alaska, Asia, Africa, Australia, New Zealand, New England-Canada, Bermuda, the Caribbean, Panama Canal, Tahiti and the South Pacific and epic Around The World Voyages that range from 180 to 200 days.
Regent Seven Seas Cruises is the world's most inclusive luxury experience with a four-ship fleet that visits more than 450 destinations around the world. Regent Seven Seas Cruises completed a $125 million refurbishment program to elevate the elegance of the whole fleet to the standard set by Seven Seas Explorer. In early 2020, Regent will perfect luxury with the launch of Seven Seas Splendor. The cruise line’s fares include all-suite accommodations, round-trip business-class air on intercontinental flights from U.S. and Canada, the largest collection of free, unlimited shore excursions, unlimited internet access, highly personalized service, exquisite cuisine, fine wines and spirits, prepaid gratuities, ground transfers and one-night, pre-cruise hotel package for guests staying in Concierge-level suites and higher.