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Ports & destinations

CLIA Reports on a productive Port and Destination Summit

The Cruise Line International Association (CLIA) hosted its fourth Port and Destination Summit on 5th September. Over 260 international partners of CLIA Executive Partner Program, including 50 cruise line executives gathered at the Hamburg Messe and Congress GmbH Hamburg, one day before the Seatrade Europe Cruise & River Convention official opening.

The objective of the Summit, to generate concrete business discussions between decision makers from ports, destinations and the broad cruise industry’s supply chain, was met. After a general opening session hosted by Cindy d’Aoust, President and CEO of CLIA, and Bo Larsen, Senior Vice President Strategic Partnerships, CLIA, nine different breakout sessions engaged all participants. Driven by field experts, the sessions covered various topics: safe, secure and sustainable cruise shipping; shore excursion planning and management during peak demand; cruise destination marketing; cruise port infrastructure and its impact on the destination; berthing allocation policy; the future role of the port agent and the importance of tourist guides, ambassadors of destinations.

Present in many discussion panels, Giora Israel, Senior Vice President, Port and Destination Development, Carnival Corp. & Plc reported back on a variety of topics covered during the one day event: “The sessions were concrete and practical for all delegates. We could share our combined efforts towards a sustainable and growing industry in need of efficient and creative itinerary planning. We also underlined the importance of our port agents and the pivotal role of guides at all our port of calls. We are always adding new destinations, so we shared our views on the importance of timely destination marketing”.

Elisabetta de Nardo, Director Port and Destination Operations, Silversea Cruises & Chair of CLIA Europe’s Port and Destination Committee, also commented: “This year we noted even greater participation and dialogue from the CLIA cruise line members and Executive Partners. The industry knowledge is increasingly shared, creating business opportunities and a variety of solutions for participants. For cruise lines, the guest experience in a non-negotiable element and our partners’ understanding of our goals is only beneficial to all industry players”.

More partners commented on the benefits of the Summit; ‘a time-saver through best practice sharing’ for the Port of Dover with ‘rich and invaluable content’ for Cruise Newfoundland Labrador, a Canadian marketing destination company.

The Port and Destination Summit created positive networking opportunities and facilitated one-to-one pre-booked business sessions with cruise lines decision makers, to generate further business openings for CLIA members.

French Mediterranean ports exhibiting together at Seatrade Europe

For the very first time at Seatrade Cruise Europe, all the French Med Ports are exhibiting together on the same stand (608) with a surface area of 72m 2 .

A new logo has been launched to help identify the French Med Ports : their strategic goal is to help promote together the navigation area of south of France and increase the cruise call activity in each of the French Med ports.

The stand brings together the following cruise clubs / ports (22 ports in total):

– Var Provence Cruise Club (Fréjus, St-Raphaël, St-Tropez, Le Lavandou, Sanary)
– The ports of Toulon bay (Toulon and La-Seyne-sur-Mer)
– French Riviera Cruise Club (Villefranche, Nice, Cannes, Antibes)
– Marseille Provence Cruise Club (Marseille and Cassis)
– Port of Sete Cruise Club (Sete)
– Corsica Cruise Club (Bastia, Calvi, Rousse Island, Saint-Florent)
– Ports of South Corsica (Ajaccio, Porto-Vecchio, Bonifacio, Propriano)

All French Med ports have expressed their wish to organize a special event during the exhibition: the installation of a bowling alley is planned alongside the stand (coordinated by OBUT), and an invitation is open for all delegates to come and play throughout the show. Two highlights are planned with a challenge-competition at 17:00 on 6 and 7 September, which will allow the lucky winners to win prizes (gourmet baskets provided by the French Med Ports).

MedCruise forms two specialised Working Groups

Following the decision of the 50th MedCruise General Assembly held in Gibraltar, two specialised Working Groups have been formed within the Association - with the aim being to advance the interests of MedCruise member ports and associates.

WG-Studies: Impact of Cruising?LNG facilities

The main focus of this WG shall be the impact of cruising and its measurement, as well as how to best serve LNG vessels.

The WG will be led by Airam Diaz (MedCruise Director, Ports of Tenerife).

WG-Studies will work on defining and monitoring the forthcoming MedCruise study/studies that have been defined during the 50th MedCruise General Assembly, by reviewing the content, the involvement of MedCruise members, the involvement and formal call for expression of interest by any consulting party, and the advancement of the study.

Aiming to understand the precise impact of cruising, and set the records right, the WG will discuss how to take advantage of the experience that a number of ports and destinations have from similar exercises on the measurement of the impact of the cruise activities on ports/cities/destinations. The WG will contribute in orchestrating any data provision from port members, and explore whether and which ports might be asked to do so in a systematic basis.

The WG will also explore how best to develop - potentially in partnership with specific cruise lines, or their association - a project focusing on the way towards LNG facilities in cruise ports, as identified during the recent MedCruise GA.

MedCruise WG-China/Asia: Expanding source markets

This specialised WG will work on the development of the next steps as regards the MedCruise pioneering project aiming to promote a ‘Cruise the Med’ culture in China and the broader Asian market.

The WG will be led by Maria Cano (MedCruise VP, Port of Palamos).

MedCruise is working, since 2015, on an extensive China Marketing Plan to benefit MedCruise ports and destinations. The scope is to take advantage of the fact that the Med and its adjoining seas represent a high degree of attraction, combining different elements such as history, nature, culture and gastronomy, all much appreciated by Chinese tourists.

As part of this strategic plan, beyond the presence at various events in Far East (COTTM; ITB China; Seatrade Asia), MedCruise established a Chinese website and has taken further initiatives aiming to emerge the Mediterranean as the mostly preferred cruise destination among Chinese cruise tourists.

The scope is to now advance the second phase of the project, further promoting in China/Asia the concept that the Mediterranean has numerous advantages over other cruising areas, with its diversity of cultures, peoples, languages and history that make it an attracting cruise destination for Asian/Chinese citizens.

In this context, the WG-China/Asia will take the MedCruise project to its next phase, deciding the best way to move forward.

 

New cruise terminal design work gets underway at Port Canaveral

Efforts are underway at Port Canaveral for a new cruise terminal. The Canaveral Port Authority (CPA) has contracted with CH2M Engineering to provide the waterside design, engineering and support services for Port Canaveral's new Cruise Terminal 3. CPA Commissioners approved the $1.2 million funding for CH2M's project management contract at its June 7 meeting, taking the first step in a two-year work plan to build a state-of-the-art facility able to serve cruise vessels with up to 8,000 passengers calling on the Port. The new terminal will replace one of Port's oldest cruise terminals currently being used for single-day port of call vessels.

"Port Canaveral continues to experience growth in all sectors, and particularly in our cruise business," said Port Canaveral CEO Captain John Murray. "With 80 percent of our revenue from cruise operations, it's important that we continuously improve our capabilities to meet the current and future needs some of the world's largest, most sophisticated cruise ships."

CH2M will assist CPA is securing permits from various state and local agencies including the U.S. Army Corps of Engineers, the U.S. Coast Guard, Environmental Protection Agency, and Florida Fish and Wildlife Conservation Commission. The Port will invest $150 million for the new terminal, targeted for completion in 2019, which will support an estimated nearly 4,000 permanent jobs, in coordination with the Port's overall modernization and improvement plans, including the Port's channel widening and deepening, and repairs and improvements to cargo piers.

Recognizing Port Canaveral's economic role and responsibility in Brevard County and Central Florida, the CPA has invested $195 million over the last few years in the Port's cruise terminal infrastructure, while remaining steadfast to its charter commitment to provide community access to the Port's parks and recreation facilities.

"The popularity and avid use of the Port's Jetty Park recreation facilities adjacent to the CT-3 terminal, especially the public boat ramps and fishing areas, are very important to the Port," said Port CEO Murray. "The Port's Board of Commissioners has directed that engineering staff make continued public access to these areas a priority, and to ensure before, during, and after construction that boat parking is minimally impacted."

"The new cruise terminal plans absolutely demand that whatever parking area may be encumbered during construction will be replaced one-for-one. The net loss of any parking in that area will be negligible," stated Capt. Murray.

"Beginning with this design phase and on through the building phases, visitors may see engineers, contractors, equipment and Port personnel working in and around the current terminal building and bulkhead. Down the road, it may be necessary to reconfigure some current parking spaces and set temporary limits for day parking at Jetty Park to accommodate construction equipment and crews."

Bermello Ajamil & Partners names Michael Vanderbeek Director, Ports & Maritime

Bermello Ajamil & Partners (B&A) has named Michael Vanderbeek as Director, Ports & Maritime. In this new role, Vanderbeek will report to Mark Ittel, Sr. Vice President, Ports & Maritime.

Vanderbeek, who has more than ten years of experience in the ports and maritime industries, joins B&A from the Massachusetts Port Authority (Massport) in Boston, MA, where he served as Deputy Port Director for New England’s busiest seaport. In this position Vanderbeek played a leading role in growing Massport’s cruise and cargo volumes by more than 30 percent each, setting new records for both lines of business and increasing Massport’s annual maritime revenue by more than $10 million over three years. Vanderbeek also played a leading role in moving forward several of Massport’s strategic initiatives including the Flynn Cruiseport Boston and Conley Container Terminal master plans.

“Michael is a focused, results-oriented executive who combines solid experience in every facet of port management and marketing with a global perspective and a commitment to effective, sustainable solutions,” said Luis Ajamil, President and CEO of B&A. “He will provide outstanding leadership as B&A continues to build on its prolific, highly successful achievements in this multifaceted industry.”

Previously, Vanderbeek was Director of Business Development at Port Everglades in Fort Lauderdale, FL, the 12th-busiest container port in the U.S. and second-busiest cruise port in the world. During his Port Everglades tenure, the Port became the busiest container port in Florida and saw record cruise passenger volumes of more than 4 million.

Earlier in his career, Vanderbeek served in a series of management positions with responsibilities in strategic planning, budgeting, operations, and business development at the Port of Long Beach (POLB), the second-busiest container port in North America. At POLB, he also oversaw administration of Foreign Trade Zone #50 and led economic development initiatives that helped to facilitate more than $86 million in new trade for the region, focusing on small and green technology businesses.

An American Association of Port Authorities (AAPA)-certified Professional Port Manager, Vanderbeek also holds professional affiliations with the Cruise Canada New England (CCNE) Alliance and the Organisation for Economic Co-operation and Development (OECD). He has a Master’s Degree in Urban and Regional Planning from the University of Southern California, Los Angeles, CA.

CBR 2/2017 CONTENTS

CBR 1/2017 CONTENTS

CBR 3/2016 CONTENTS