RCL Cruises Ltd, which operates the business of Royal Caribbean International Celebrity Cruises and Azamara in the UK and Ireland, has appointed a new PR Head of Public Relations to bolster its in-house marketing and communications team.
Louise James (nee Moore ) joins RCL Cruises Ltd on 11th July 2011 and will head up the PR function of the business including the press office and new marcomms campaigns for the business. Surinder Manku, press officer for RCL Cruises Ltd will report to James . The new Head of PR will also manage the relationship with Siren PR, the agency who has worked with RCL Cruises Ltd for the past 6 years.
With a track record in lifestyle PR, including luxury hotels and design brands, James joins from agency Purple PR. Previous career experience also includes hotel brands such as Morgans Hotel Group, Starwood Hotels and Resorts, and the Passenger Shipping Association - the industry body for the cruise sector - as well as tourist boards and tour operators. James will report to the RCL Cruises Ltd associate vice president and general manager Jo Rzymowska as well as working alongside the 22 strong marketing team.
Jo Rzymowska commented: “The marketing and communications need for the RCL Cruises Ltd business has evolved significantly in recent years. As well as celebrating new ships, we are investing in increasing our brand awareness within the overall holiday sector. The new PR appointment is a key development to aid this area of our communications strategy and I’m excited to welcome Louise James to the team.”