Celebrity Cruises has confirmed the appointment of Michelle Morgan, the highly regarded president and CEO of Signature Travel Network, a cooperative of North American and Canadian travel agents, to serve as Godmother of Celebrity Silhouette. The first travel industry executive to serve as Godmother of a Celebrity Cruises ship, Morgan will preside over the line’s first naming ceremony to be held in Hamburg , Germany , on 21 July.
“We are thrilled and honoured to have a woman of Michelle’s calibre serve as Godmother of this exceptional ship,” said Richard D. Fain, Chairman of Celebrity Cruises and Chairman and CEO of parent company Royal Caribbean Cruises Ltd. “Her achievements in business are remarkable, and her personal life is as inspiring as her professional life.”
With a career spanning 33-years as a travel marketing executive, Morgan joined Signature Travel in 1991, when the company had 30 locations in Southern California . Today, its membership has grown to 350 locations in 38 states and two providences in Canada , with sales exceeding $5billion.
The member-owned co-operative has enjoyed explosive growth over the past 20 years. As president and CEO, Morgan maintains day-to-day operating responsibility and has been instrumental in framing the organisation's strategic direction, partnership development, marketing, technology and member services programmes.
Morgan has received a host of industry honours, including recognition as Luxury Travel Advisor’s Retail Travel Partner of the Year, and one of Forbes’ “25 Most Influential Women in Travel.” This year, Michelle also was inducted into Cruise Line International Association’s (CLIA) Hall of Fame.
