TUI UK & Ireland, part of the Anglo-German travel group TUI AG, has appointment Richard Sofer is the new Managing Director of its Thomson Cruises unit. He will start with immediate effect in his new position, the company said in a statement.

Sofer joins from GLH Hotels, with his most recent role being Chief Executive of Thistle & every hotels. 

Reporting to TUI UK and Ireland’s Distribution and Cruise Director Helen Caron, Sofer will drive the performance of the Thomson Cruise business and deliver the modernisation plan, which will see three ships join the fleet in the next three years.

“Richard will lead the cruise team during the next stage of our modernisation strategy, with a focus on continually improving the customer experience delivering tailored and contemporary end-to-end experiences for our customers,” Caron said.