Fred. Olsen Cruise Lines, the UK based destinational cruise operator, said it is enjoying a bumper start to the New Year, reporting impressive sales volumes and generating more than £1 million of cruise revenue in a single day, on Monday 9 January 2017.

Almost half of all its 2017 cruise places have been sold, which is up by over 5%, compared to the same period in 2016.

Neil Herbert, Head of Sales for Fred. Olsen Cruise Lines, said in a statement: “We are delighted to be celebrating another £1-million-sales day, for the second year in a row, as part of our ‘Turn of Year’ sales campaign. The first time that we achieved this – aside from on our new cruise season launch – was last year, on Tuesday 19 January 2016, so this phenomenal figure has been reached even earlier this year.”