Celebrity Cruises, the premium market unit in the Royal Caribbean Cruises, Lrd (RCCL) group, said it has entered in an exclusive partnership with Nate Berkus, naming him Design Ambassador for the brand's new Edge Class.
“As Design Ambassador, Berkus will bring his distinctive personality to the launch of Celebrity Edge, hosting a series of Edge Class reveal events alongside Celebrity's President and CEO Lisa Lutoff-Perlo and Chairman and CEO of Royal Caribbean Cruises Ltd. Richard D. Fain. Designed, and soon to be revealed to the world in 3D, Edge Class will transform the future of cruising. Together, Berkus and Celebrity will share this groundbreaking story in March 2017,” Celebrity said.
A pioneer in the industry, Berkus established his award-winning interior design firm at the age of 24, showcasing an approachable and elevated design philosophy that has transformed countless interiors around the world for more than 20 years. Over and above the interiors he designs, Berkus' signature style has been carried through to his highly popular product lines which include a home and baby collection sold at Target, a fabric line at Jo-Ann Fabric & Craft Stores, as well as being Artistic Advisor for LG STUDIO. As such, Berkus was a perfect fit to showcase Celebrity's cutting-edge innovation and breathtaking design on its newest class of ships.
"Nate Berkus embodies modern luxury, and evokes a global aesthetic with his forward-thinking style, which is admired by the design world and the world at large," said Lisa Lutoff-Perlo, President and CEO, Celebrity Cruises. "When we first sat down with Nate, we knew this was going to be an incredible partnership. Design is in our DNA, as well as Nate's, plus we share a love for the same things: modern luxury, one-of-a-kind design, and global travel. We couldn't think of a better person to collaborate with on the truly transformational Edge Class."
"When Celebrity approached me about a potential partnership, I couldn't wait to get onboard – pun intended. Their commitment to delivering the very best in terms of luxury design, but also their attention to the overall experience, the level of detail and care, really stood out for me," said Berkus. "I love the idea that we can travel beautifully, and that every moment of the experience – from start to finish – is exceptional. That's what the Edge Class is all about."
Edge Class is Celebrity's first new ship class in nearly a decade, succeeding the brand's revolutionary Solstice Class. The company expects delivery of Celebrity Edge in Fall 2018. Celebrity Beyond is scheduled for delivery in Spring 2020, and the third and fourth Edge Class ships in Fall 2021 and Fall 2022, respectively.