Norwegian Cruise Line, the contemporary market unit in the Norwegian Cruise Line Holding, Ltd group, said it is splitting its Europe Middle East Africa (EMEA) business into two markets.
The company said the move is the result of rapid growth in the UK in particular, which is second only to the US for Norwegian as source market.
The EMEA region is being restructured into two distinctive markets: Continental Europe (CE) and Scandinavia; and UK, Ireland (UK&I) and Middle East and Africa (MEA). These markets will be responsible for their own sales and marketing activities and each will report directly to Harry Sommer, Executive Vice President, International Business Development Norwegian Cruise Line.
Nick Wilkinson will become Vice President and Managing Director UK&I and MEA heading up the key markets of the UK and Ireland as well as the growing and developing markets of Israel, South Africa and the Middle East. Christian Boell will continue as Vice President and Managing Director Europe including all markets within Continental Europe and Scandinavia, the company said in a statement.