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Royal Caribbean’s GoBe unit and Umapped in strategic alliance

Royal Caribbean Cruise Line’s (RCCL) GoBe digital travel company unit and Umapped, the Canadian collaborative B2B2C itinerary and experience platform for the travel industry, have announced a key partnership to integrate GoBe tours and activities as part of the Umapped collaborative itinerary and experience platform.

Through the strategic alliance, Umapped and GoBe will work together to enable travel providers and advisors using the Umapped platform to optimize their service and revenue potential. In addition to standard tours, GoBe is unique in providing tailor-made, curated activities for travelers in-destination, the two companies said in a joint statement.

Responding to travelers' growing desire to uncover authentic local experiences, iconic attractions, and off-the-beaten-path adventures, GoBe draws from decades of connections and expertise. With 8,000 tours and activities in 97 countries today, all of them day trips ranging from inexpensive walking tours to lavish helicopter excursions, GoBe plans to more than double its offerings in 2018.

Billy Campbell, Managing Director, said, "Tours and activities represent the last frontier in travel to embrace electronic distribution. With Umapped delivering timely communication in advance of trip departure, the capability for travelers and their travel -providers to book online tours will be a real breakthrough."

With tours and activities making up a $129-billion annual business, the partnership between Umapped and GoBe brings together cutting-edge technology, high touch service, and enhanced monetization opportunities. Based on data collected from all elements of the trip, Umapped's proprietary technology consolidates and analyzes traveler information in real-time to promote personalized content and recommendations. In a recently released eBook titled, Untapped Opportunities: How Mobile Itineraries Bring Travelers Curated Tours and Activities at the Right Time and Place, Umapped provides important insights for travel providers into leveraging collaborative mobile and itinerary technology to drive a better travel experience and incremental sales with attractive margins.

Lisa Israelovitch, CEO of Umapped explains, "Traveler engagement is no longer a series of one-off transactions—it's an ongoing dialogue and interactive experience. Our integration with GoBe will provide easy and automated options to sell GoBe tours and activities and generate increcremetal revenue. GoBe's curated experiences are a natural fit for our partners and we are proud to be aligned with them."

The official launch of the pioneering integration of GoBe and Umapped is slated for early 2018. To learn more, please visit and