Saga Cruises, the British upscale niche cruise line in the Saga plc group, said it would go all inclusive in 2020.
Nigel Blanks, COO, said in a statement: “The decision to go all-inclusive in 2020 had been made to distance ourselves further from the competition and mass cruise market.”
“I firmly believe this will not only sit very well alongside our ‘Boutique Cruising’ proposition but will reaffirm our position as Britain’s niche luxury cruise operator,” he pointed out.
The company’s first newbuilding, Spurit of Discovery is due to enter service next year and the second one in 2020.