Carnival Cruise Line said its Carnival HubApp is now available across all 26 ships in the fleet and running ahead of projections with regard to customer adoption.
“More than 20% of onboard specialty dining and tour excursion purchases are placed using the HubApp, contributing to the double digit lift in onboard revenue since the HubApp was introduced,” the company said in a statement.
This summer on its two new Vista-class vessels, 40% of guests purchased the HubApp’s onboard chat feature and the HubApp is also driving internet revenue, with penetration now averaging more than 50 percent of all guests across the fleet.
The enhanced NextGen connectivity system has proven extremely successful on Carnival Horizon and Carnival Vista, enabling fast and reliable Wi-Fi at sea. Further deployment of this technology on Carnival Radiance will provide even more guests the opportunity to enjoy superior connectivity while they access their favorite social media sites, news, email or even stream their favorite content.
Carnival is now piloting a “pizza anywhere” delivery capability on select vessels with the eventual goal of allowing guests to order food and drink options directly from the HubApp for delivery to their location on board. Along with the added HubApp benefits, Carnival is investing in an enhanced Wi-Fi infrastructure to bring more robust service across the Carnival fleet by 2021.