APT and Seabourn announce exclusive multi-year luxury expedition partnership

APT, Australia’s leading luxury tour and cruise operator, and Seabourn, the leader in ultra-luxury travel and expedition travel, have announced an exclusive multi-year partnership that will redefine luxury expedition cruising for APT guests. The announcement event, held in Sydney on Seabourn Odyssey on February 21st, revealed APT will charter two of Seabourn’s ultra-luxury expedition vessels, Seabourn Venture and Seabourn Pursuit, to destinations including: the UK, Faroe Islands, Iceland, Greenland, the Kimberley, and Antarctica in 2025.

The partnership brings together APT’s near century of touring expertise with Seabourn’s reputation for delivering extraordinary luxury at sea. Guests can expect to experience meticulously curated itineraries which APT is renowned for, including signature experiences, luxury dining, and all-inclusive journeys that blend with the elegance and comfort of Seabourn’s fleet.

APT Travel Group’s Chief Executive Officer, David Cox, said, “We are excited to embark on this journey with Seabourn, to create unforgettable travel experiences for our guests. This collaboration represents a significant milestone for both companies as we elevate the luxury experience for our guests in partnership with Seabourn.”

Seabourn’s President, Natalya Leahy, agreed, “We are delighted to join forces with APT, a trusted name in the travel industry renowned for its commitment to excellence. Seabourn is known for offering the pinnacle of ultra-luxury experiences, and we look forward to sharing this with APT guests. Together, we’re excited to offer travellers exclusive opportunities to explore the world in unprecedented luxury."

Both Seabourn Venture and Seabourn Pursuit offer the same luxurious small ship experience that travelers have come to expect from Seabourn, enhanced by world-class equipment that allows the line to offer its widest range of expedition activities led by an expert 24-person world-class expedition team of scientists, scholars, naturalists, and more. Designed and built for remote, diverse environments to PC6 Polar Class standards, the ship includes a plethora of modern hardware and technology that extends the ship’s global deployment and capabilities. There is close to 30,000 square feet of deck space and special touches at every turn, as well as indoor and outdoor guest areas with nearly 270-degree views. In addition, a 4K GSS Cineflex Camera is mounted on the mast of the Constellation Lounge and capable of broadcasting imagery from miles ahead on monitors located throughout the ship and in guest suites. The ships are also equipped with enhanced Wi-Fi connectivity with SpaceX’s Starlink, providing its expedition guests with faster service, greater connectivity and more reliable Wi-Fi wherever Starlink’s services are available.

Seabourn Pursuit and Seabourn Venture, like the rest of the ships in the Seabourn fleet, offer an abundance of space and elegance, eight dining experiences serving gourmet cuisine, and luxurious all-suite accommodations, including a pair of two-level Wintergarden suites.

Cruises are on sale now for Northern Europe, the Arctic and the Kimberley in 2025 with APT’s brand-new Antarctica itineraries set to launch in early March for 2026 departures.

Seatrade Cruise Global announces theme panelists for 2024 State of the Global Cruise Industry Keynote

Seatrade Cruise Global, the cruise industry’s preeminent annual business-to-business event, announces its highly anticipated 2024 State of the Global Cruise Industry Keynote lineup, presented in partnership with Cruise Lines International Association (CLIA) and sponsored by the Hong Kong Tourism Board.

The conference’s opening session, taking place from 9:30 – 11:30 AM on Tuesday, 9 April, will unite industry top executives from the world’s largest cruise companies for a round-table discussion inspired by this year’s conference theme – The Evolution of Cruise. Led by moderator Anne Kalosh, Seatrade Cruise News’ Editor, the insightful dialogue will cover key topics surrounding the future of the industry, such as environmental sustainability, market demand trends for 2024 and beyond, digitalisation, the use of AI, and more.

Featured panellists include:

– Josh Weinstein, President, CEO & Chief Climate Officer, Carnival Corporation & plc
– Kelly Craighead, President & CEO, Cruise Lines International Association
– Pierfrancesco Vago, Executive Chairman, Cruise Division, MSC Group
– Harry J. Sommer, President & CEO, Norwegian Cruise Line Holdings Ltd.
– Jason Liberty, President & CEO, Royal Caribbean Group

"The conference will kick off with a lineup of dynamic leaders digging into the most timely and critical issues of the global cruise business," Kalosh said. "I'm looking forward to what comes out of this powerhouse panel. With the industry back in full force I expect a lively discussion that hones in on opportunities as much as challenges."

The discourse will explore the industry’s commitment to pursuing net zero emissions by 2050, new environmental technologies, low to zero-GHG fuels and energy sources being actively tested on new ships and the need for governments and fuel suppliers to help make the availability of competitively priced sustainable fuels at scale a reality. In addition, cruise line leaders will share their perspectives on the impact of world events on cruising, product innovation, and the major companies' return to newbuild orders.

“With major innovations on the horizon and consumer demand for cruising on the rise, this year is an exciting time for the cruise industry,” said Kelly Craighead, President & CEO, Cruise Lines International Association. “We look forward to joining our colleagues from around the world at Seatrade Cruise Global this April, and the opportunity to collaborate and demonstrate how cruise is advancing an ambitious sustainability agenda and pursuing innovations – both at sea and on shore – as it sails to an even better future.”

Attendees can enjoy a line-up of thought-provoking forums and workshops throughout the four-day conference, explore new developments across sustainability, technology, and entertainment with new sessions focused on AI and cruising, navigating unchartered waters and an entire one-day programme dedicated to developments in cruise retail, curated in partnership with the Moodie Davitt Report. The 2024 conference will also see the return of the Tomorrow’s Talent Today programme along with popular panels such as the European Cruising CEO Panel, Luxury Cruising CEO Panel, and Expedition Cruising CEO Panel.

Seatrade Cruise Global is returning to the Miami Beach Convention Center on 8-11 April 2024, alongside F&B@Sea, taking place at Mana Wynwood Convention Center on 10-11 April 2024. F&B@Sea is a one-of-a-kind cruise food & beverage experience aimed at those responsible for food, beverage, guest customer experience and hotel ops. Attendees can seamlessly explore both events with the convenience of shuttle buses running every 30 minutes between the two events on 10-11 April 2024.

Hornblower Group to re-structure

Hornblower Group, the parent of American Queen Voyages, which shut down yesterday, today announced that it has entered into an agreement with its investors that will strengthen the Company's financial foundation and position Hornblower for a successful future. Under the terms of the agreement, funds managed by Strategic Value Partners, LLC and its affiliates, a global alternative investment firm, will acquire majority ownership of Hornblower and provide a significant equity investment in the business. Crestview Partners will retain a significant minority position in Hornblower and become the sole owner of Journey Beyond, a stand-alone operating unit of Hornblower and the leading experiential travel provider in Australia. The agreement also provides for Hornblower to receive $121 million in new-money financing from SVP-managed funds and Crestview, and the Company's total debt will be reduced by approximately $720 million.

In connection with the agreement, Hornblower's overnight cruising business American Queen Voyages will be sold or, if a sale cannot be achieved, its operations will be wound down. Hornblower is taking this action because of the underperformance of AQV, which has not rebounded from the pandemic.

These collective actions will enable Hornblower to move ahead with a more focused portfolio, stronger balance sheet and additional financial flexibility, well-positioned to continue driving growth in its core land- and water-based experiences businesses. These core businesses are delivering excellent results and serving thousands of guests every day.

"Building on our commitment to deliver amazing experiences for our guests, Hornblower has grown to become a global leader in world-class experiences and transportation," said Kevin Rabbitt, Chief Executive Officer, Hornblower Group. "We have strong relationships with our government agency and business partners, and our core businesses are performing well with robust and growing demand."

Rabbitt added, "The steps we are taking today will enable us to address AQV and strengthen our financial foundation as we continue serving our guests and commuters around the world. With the support of our financial stakeholders, we will continue to advance our business initiatives and drive growth. We thank the entire Hornblower team for their hard work and dedication, as well as our vendors and partners across our businesses for their continued support."

David Geenberg, Co-Head of the North American Investment Team at SVP, said, "Hornblower is an outstanding company and a market leader in water-based transportation, tours and experiences, with complementary businesses and long-term contracts in attractive markets. With substantial growth potential in travel and tourism, we see significant opportunities ahead for Hornblower to further expand its leadership position. We look forward to working closely with the leadership team to help support the Company's strong operating staff, excellent service and exceptional guest experiences as we usher in Hornblower's next era of success."

Brian Cassidy, President of Crestview, added, "This transaction is an important step in ensuring Hornblower's future success, and we are enthusiastic about partnering with SVP on the Company's next growth chapter post-COVID. We are also excited about being the sole owner of Journey Beyond, which has incredible growth opportunities ahead."

Outside of AQV, Hornblower's current services will not be impacted in any way by the transaction.

Implementing the agreement

To efficiently implement the agreement and ensure an orderly sale or wind-down of AQV, Hornblower and certain of its affiliates have initiated a voluntary court-supervised and pre-arranged process under Chapter 11 of the U.S. Bankruptcy Code. Due to the overwhelming support of its investors, Hornblower expects to move through this process on an accelerated basis and emerge from Chapter 11 in approximately four months.

In connection with this process, Hornblower has received a commitment for $300 million in debtor-in-possession ("DIP") financing from Deutsche Bank Private Credit & Infrastructure to refinance the Company's existing superpriority term loan, in addition to the $121 million in new-money financing from SVP-managed funds and Crestview. Following court approval, this new financing, combined with cash generated from ongoing operations, is expected to support the business during the court-supervised process.

Separately, the Company is commencing ancillary proceedings in Canada under the Companies' Creditors Arrangement Act (CCAA) seeking recognition of the U.S. Chapter 11 proceedings in Canada.

Journey Beyond is not included in the court-supervised process.

Cunard reveals new voyages from September 2025 through January 2027

Cunard has announced new voyages sailing from September 2025 to January 2027 across its iconic fleet of four Queens.

With more than 300 new voyages, Cunard’s ships – flagship Queen Mary 2, its newest vessel Queen Anne, as well as Queen Victoria and Queen Elizabeth – will call at 184 destinations around the globe, including 70 countries and 108 UNESCO World Heritage sites.

The new program also includes 37 overnight port calls and 66 late-evening departures. There will be five maiden calls for the fleet in Kona, Hawaii; Roatan, Honduras; Dakar, Senegal; Miami, FL; and Molde, Norway.

Queen Anne and Queen Mary 2 will simultaneously sail World Voyages beginning in January 2026, visiting cultural capitals such as New York, Buenos Aires, Dubai, and Melbourne.

Queen Elizabeth will introduce a new program in the Caribbean, sailing 33 voyages roundtrip from Miami, visiting island towns of San Juan, Puerto Rico; Montego Bay, Jamaica; Georgetown, Grand Cayman; Roatan, Honduras; as well as Tortola, Antigua, Barbados, and St Lucia.

Katie McAlister, President of Cunard, said: “We are incredibly excited to have both Queen Anne and Queen Mary 2 offer full World Voyages in 2026. We are so thrilled that our guests will, for the first time ever, have the opportunity to transit the Panama Canal on Queen Mary 2.

“Queen Elizabeth will also take in a new program to the Caribbean, sailing roundtrip from Miami, giving guests expanded opportunities to delve into this tropical region while experiencing the unparalleled luxury of sailing aboard a Cunard ship.”

MOL Cruises signs with V.Ships Leisure

MOL Cruises, Ltd. has signed an agreement with V.Ships Leisure for the technical management of cruise ship Mitsui Ocean Fuji, which will join the Mitsui Ocean Cruises fleet in December 2024. This was revealed in V.Ships' Facebook page.

Per Bjornsen, CEO of V.Ships Leisure, commented: “We are proud to be part of the Mitsui Ocean Cruises team, delivering Mitsui Ocean Fuji on her inaugural voyage for Mitsui, and then working to ensure her safe passage as she takes passengers on their luxury cruises around the world.

“V.Ships has worked with MOL for many years and this ship newly under our management is testament to the recognition of our industry leading operations. We are looking forward to working with Mitsui Ocean Cruises and to being part of a truly unique cruise product in a fascinating part of the world.”