Norwegian unveils global Feel Free campaign
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 06 January 2016 06 January 2016
Norwegian Cruise Line, the contemporary market unit in the Norwegian Cruise Line Holding group, says it has revealed the company’s new global brand campaign, Feel Free. “Rooted in the line’s fundamentals of freedom & flexibility, Feel Free is an invitation for guests to experience Norwegian’s philosophy of what a vacation should be, free from rigid schedules with the freedom to make their vacation their own,” the company said in a statement.
The integrated campaign, launched 4 January, is inclusive of national television spots, online video, digital units, and various social media activations. One social media initiative encourages usage of the campaign’s #FeelFree hashtag by asking consumers to share their New Year’s resolutions for a chance to win a 7-day cruise with Norwegian.
“The high-energy campaign conveys the brand’s passion for delivering outstanding vacation experiences and showcases Norwegian’s fun-loving, bold personality. It further provides an opportunity to speak to guests in new markets via new formats, including various social platforms. The new campaign was created and developed with partner agencies BBDO Atlanta and OMD,” Norwegian said.
“The concept of ‘Feel Free’ transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to vacation on their terms,” said Meg Lee, Norwegian Cruise Line’s senior vice-president and chief marketing officer.
The launch of “Feel Free” works hand-in-hand to communicate Norwegian’s new promotional offer Free at Sea. Norwegian’s Free at Sea promotional offer allows guests to choose from four free offers: free unlimited beverages, free specialty dining, free shore excursions or free wifi, delivering a very high value for their vacation dollar.
Genting Hong Kong assumes full ownership of Lloyd Werft
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 04 January 2016 04 January 2016
Genting Hong Kong, the Hong Kong based cruise shipping group, says it has exercised an option to acquire full ownership of Lloyd Werft, the German shipbuilding and refit group.
Before it exercised the option, Genting Hong Kong owned 70% of the shares in Lloyd Werft. It paid €16.5 million for the remaining 30% stake in the company.
Genting Hong Kong has decided to award to Lloyd Werft contracts to build river yachts and ocean going luxury cruise vessels that will be operated by its Los Angeles based Crystal Cruises subsidiary.
Pandaw acquires 22 passenger sea going yacht
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 30 December 2015 30 December 2015
Pandaw River Cruises has purchased a 22-passenger motor yacht that will sail coastal cruises in Burma (Myanmar) and Indonesia, starting in June 2016, Cruise critic reports on its website.
“The Andaman Explorer, originally built in 1963 as Atlantic Guard, was a Norwegian coast guard vessel with ice class capabilities, and most recently owned by a Dubai shipping family. Before that, it had been acquired in 1998 by an Italian oligarch whose family owns the Carrara marble quarries; the 11-suite ship is currently floored with Carrara marble and other upscale amenities,” the report said.
The company, which is domiciled in the UK and registered as the Irrawaddy Flotilla Company, has operated a chartered ocean going yacht in Burmese waters before.
The ship is traveling from Dubai to Rangoon (Yangon), where the company says it will be "redecorated and refurnished in Pandaw style." A fuller refit will follow in 2017. Each suite has a sitting room, a bedroom and a marble bathroom. The ship has a saloon, an indoor dining room and two teak decks, one for outdoor dining and the other with a Jacuzzi. The ship has two rigid inflatable boats (RIBs) for excursions to islands and beaches.
The ship will begin sailing Pandaw itineraries June 2016, on Indonesia cruises out of Bali with stops in Lombok, Sumbawa, Komodo Islands and Flores. Beginning October 2016, the ship will cruise the Burma coast between Ranong, Thailand, and Rangoon, stopping at the Mergui Archipelago and the old colonial seaport of Moulmein, the report said.
Braemar rescues four people from yacht in distress
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- Written by Kari Reinikainen Kari Reinikainen
- Category: More News More News
- Published: 30 December 2015 30 December 2015
On 27 December, Fred. Olsen Cruise Lines' ship Braemar came to the aid of a sailing yacht marooned in the middle of the Atlantic Ocean, with the dramatic rescue of the 14-metre Nicollet and its four Polish passengers and crew, who had been adrift for nearly three days, the company said in a statement.
The ship was cruising from Santa Cruz, Tenerife to Bridgetown, Barbados, at a speed of 16.2 knots, when the Officer of the Watch spotted the drifting sailing yacht Nicollet on the radar, positioned in the Atlantic Ocean, 10 nautical miles from the cruise ship.
The officer contacted the Nicollet to make sure that everything was in order, since the yacht was drifting and no sails were hoisted. The yacht confirmed that the steering gear was broken and the sea anchor had been deployed. The yacht had been drifting for 2.5 days and was en route from Las Palmas to Dominica. The Nicollet was carrying two passengers, one male and one female, and two male crew members, all of Polish nationality.
The Braemar's Master, Captain Robert Bamberg, contacted the Nicollet and asked what assistance was required. The Skipper of the sailing yacht requested that the cruise ship take the two passengers on board and supply some material for the necessary repairs to the Nicollet, which the two crew members would carry out.
Windstar issues a statement on Star Pride grounding
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- Written by Teijo Niemelä Teijo Niemelä
- Category: More News More News
- Published: 23 December 2015 23 December 2015
Windstar Cruises has issued a following statement on Star Pride grounding:
"On December 22, at approximately 6:15 am CST, Windstar Cruises, Star Pride, experienced a grounding while coming into anchor at Isla de Coiba, Panama. All guests and crew are safe. Guests were disembarked as scheduled for the day’s private island event. Windstar’s technical team inspected the ship and identified some areas of the hull that are damaged, making the ship unable to sail.
As the safety and security of guests and crew is of the utmost priority, the current Star Pride cruise is canceled. Because of Isla de Coiba’s remote location (an island off the coast of Panama), the lack of infrastructure in the area, and the lack of other support vessels, Windstar arranged for sister ship, Star Breeze, along with the Tere Moana (also sailing nearby) to transfer the guests to the mainland. We are grateful and appreciative for the support of the Tere Moana in this time of need.
Star Pride guests are currently en route to Golfito, Costa Rica. From there they will be transferred to San Jose, Costa Rica where they have the option to stay in Costa Rica for the remainder of their vacation, or to fly home early. Star Pride guests were refunded 100% of their voyage, as well as a 100% of cruise fare paid for future cruise credit. The crew of the Star Pride will join the Star Breeze on Wednesday, December 23rd.
The ship will be towed to the port of Balboa in Panama for further inspections and repairs. At this time we are also cancelling the December 26th Star Pride voyage. Letters and call outs will start going out when our Vacation Planning department opens at 6:00 am PT."
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