Alan Lam reporting
In its continuing effort to woo Chinese cruise tourists, MedCruise has just become the first cruise port association to launch a website in Chinese language.
www.medcruise.cn is designed to promote Mediterranean and its adjoining region to seaborne Chinese visitors. The website provides useful information about the region, including its customs, attractions and shopping venues, aiming at capturing the attention of the Chinese source market.
It is the latest product of the so-called China Marketing Plan, a project which was started in early 2015 by MedCruise in collaboration with Chinese Friendly. It is a part of a wider strategic marketing plan that "aims to transform the Asian market into a major passenger source market for MedCruise ports."
MedCruise in our view is probably the most ambitious cruise port association in targeting Asian markets. Its effort is relentless. All the year round, its delegations are actively promoting its member ports in several regions of Asia, attending various trade shows and seeking partnership opportunities.
