The senate of the city of Hamburg has established an office to facilitate the growth of the cruise industry by bringing together the various actors in the business, said Hamburg Cruise cEnter, the terminal operator in the city.
“In order to plan and implement strategic further development of the location and the requisite associated actions, the Senate has decided to establish a cruise initiative. Organisation of the measures and coordination of those involved is to be optimized within the scope of a public-private partnership funded by Hamburg Cruise Center e. V. and local protagonists. “
“This will include the networking of sector-related enterprises at the location. In addition, the initiative will also seek to support the development of domiciled companies and attract new ones to the area. The subject of sustainable cruising will also be actively fostered, while marketing of the cruising location, training and qualification as well as the promotion of tourist-based value added similarly count amongst the initiative’s task areas.”
“Above and beyond this, the city authorities are investing in the necessary terminal infrastructure and have also commissioned the Hamburg Port Authority to realize a third cruise terminal in cooperation with the Airport Hamburg GmbH. At the same time, the entire processing business is to be reorganized.”