MedCruise, the organisation that promotes the Mediterranean as a cruise destination, and Princess cruises, which is part of Carnival Corp & plc, say they have decided to develop a partnership project.
“The joint project gives the opportunity to 17 MedCruise port members to direct benefit, be promoted and educated, via a number of initiatives that will finally reach the guests of the Holland America Group,” the two said in a joint statement. Princess Cruises is operationally part of the Holland America Group.
Ten initiatives are developed in this context: welcome videos for cruise guests, local experts port presentation videos, speaker series, exclusive guest experience in every port, new tour programs and framework, partnership port guides & walking maps, port welcome & departure experience, local artist exhibit & sale, cooperative marketing & public relations, film project.
The first phase of the project concluded in Barcelona the second week of February, where MedCruise port members, and associate partners at the respective destinations gathered in a Mediterranean style scene set by Princess Cruises to shot videos sharing experiences and the beauties of the destination to be explored by cruisers at their ports and destinations.