NYCruise, which promotes New York City to the cruise industry, said it has launched a marketing campaign encouraging people to cruise out of the Brooklyn and Manhattan Cruise Terminals.
“The new campaign is consumer-focused and will raise awareness for New York City as a homeport by targeting local, tri-state and regional passengers with the message to “choose cruise.” NYCruise’s consumer-focused efforts build on its ongoing engagement with the Cruise industry,” the organisation said in a statement.
Components of the yearlong campaign were first deployed in late November and will continue to be deployed throughout the tri-state area through the first week in January 2017, running through Q1. The campaign will appear in the following markets/media:
- Shopping Malls: Fair Oaks (Washington, DC/Fairfax, VA); Westfarms (Hartford, CT); Stamford Town Center and The Mall at Short Hills
- Boston: Bus shelters and street furniture across the city, starting in January
- New York City: Bus shelters and newsstands located across the five boroughs
- PATH trains: Posters in stations and railcars, system-wide
- Metro North: Posters at stations throughout the MNR system, as well as a mailer being sent to 32,000 passengers who receive their monthly passes by mail.
- Staten Island Ferry: Posters on the ferry, and in the Whitehall and St. George terminals
- Industry Publications
- Social media: through facebook.com/nycruise
The new NYCruise campaign leverages over $1 million in media value.
NYCruise Stats:
- Port: NYC is 5th busiest cruise port in the country and offers cruises year-round.
- Number of NYCruise passengers in 2015: 1,049,719
- Terminals: Brooklyn Cruise Terminal and Manhattan Cruise Terminal
- Primary destinations: Canada & New England, the Caribbean, Bermuda, Florida and Transatlantic
- Homeport for: Norwegian Cruise Line ,Carnival Cruise Line, Cunard Line, Princess Cruise Lines, Disney Cruise Line, AIDA Cruises, Holland American Line, Oceania Cruises, Regent Seven Seas Cruises, Crystal Cruise Lines, Silversea Cruises, Viking Ocean Cruises
- Number of cruises departing out of NYC each year: Approximately 200
- New at NYCruise: Disney Magic will return to Manhattan Cruise Terminal in fall 2017 for trips to the Canadian Coast and Bahamas