Within the past 12 months, eight cruise lines have signed up for the MXP365 digital guest journey. The cloud-based web and mobile MXP365 software covers the entire digital guest journey from pre-cruise to onboard and post-cruise. With fast implementation and a highly favorable ROI compared to in-house development, MXP365 is successfully used by cruise lines such as TUI Cruises. The platform delivers service excellence with the native guest app for smartphones, web portal, digital signage, advanced in-cabin iTV, self-service kiosks, chat, and messaging.
With the AI-powered MXP Chatbot, guests can ask questions, make purchases, and access all cruise-specific information using natural speech. By analyzing guest profiles and past behavior, MXP’s AI delivers personalized sales recommendations, enriching the guest experience and increasing revenue.
MXP365 integrates seamlessly into the MXP Enterprise Platform, connecting all guest touchpoints with core operational systems such as the property management system, itineraries, port operations, tours, vendors, and supply chain. The MXP Enterprise Platform is built on an agile architecture, evolving through continuous modular expansion. Implementations run fast, supported by an expert team with deep cruise industry experience.