With the MXP365 Digital Guest Journey, guests enjoy personalized recommendations powered by MXP AI. The development of the bespoke MXP AI Sales Recommendations Engine is the result of 5 years of hard work by the MXP AI team. Proprietary algorithms developed specifically for the unique requirements of the cruise industry are superior to commonly used LLMs like OpenAI or Gemini.
MXP365 AI combines the guest profile, preferences and purchases with the availability of onboard services and products. Guests receive meaningful recommendations for their preferred onboard activities. Personalized recommendations are made across all MXP365 touchpoints, including the MXP365 guest app, web portal, and the industry’s most advanced iTV.
Benefits
– Guest satisfaction - matching interests and preferences to activities
– Revenue growth - recommendations are made for pre-cruise and onboard purchases
– High personalization - AI engine automatically adjusts recommendations based on historical records
– Better capacity utilization - timed recommendations to fill remaining vacancies
By focusing on meaningful recommendations, MXP365 delivers highly personalized content without overwhelming guests, creating value for both guests and cruise lines.