Tuesday night marked the opening of the largest ever FCCA Trade Show, taking place in San Juan, Puerto Rico in conjunction with the FCCA Conference. Over 100 companies are represented on the trade show floor, which will see exposure from the prestigious audience of cruise line decision makers and prominent professionals throughout the industry and cruise destinations' private and public sectors.
The FCCA Trade Show is specialized by offering publicity from this exclusive crowd in a setting focused on doing business with the cruise industry, where the nearly 100 cruise executives, presidents and CEOs in attendance are interested in taking on new business, fostering existing business and grant insight on what the lines look for in terms of products, shore excursions, port operations and destination development/infrastructure.
This focus leads to a great diversity of trade show exhibits, from ATV and zip line tours and customized products, like t-shirts and compact knapsacks, to countries' tourism departments and companies like Aon Risk Management. Anyone doing business or wanting to do business with the cruise industry has a chance of targeting some of the most important decision makers in the industry.
One of the new features-specialized pavilions-were designed for destinations to come together as one entity to display their numerous destination products, along with larger companies that wanted increased prominence and have led to this being the largest FCCA Trade Show yet.