Royal Caribbean International, in partnership with Mattel, is bringing the signature style of Barbie, the world's most popular doll, to the world's most innovative cruise line, the company said in a statement.
"The pop culture icon will hit the high seas for the very first time with the all-new Barbie™ Premium Experience, available exclusively on Royal Caribbean International ships. Making its stylish splash onboard starting in January 2013 on select ships and rolling out to the remainder of the cruise lines global fleet by March 2013."
"Barbie remains the most popular doll of all time and a powerhouse brand among girls of all ages," said Lisa Bauer, Senior Vice President, Global Sales and Marketing, Royal Caribbean International. "She is everywhere girls are today, so it only makes sense that we can now find her at sea exclusively on board Royal Caribbean International's fleet of world-class ships."
The partnership with Barbie will encompass a host of activities in the cruise line's award-winning Adventure Ocean youth programme as well as a Barbie™ Premium Experience. Barbie fans participating in the cruise line's award-winning Adventure Ocean youth programme can also be part of the complimentary version of the Barbie programme. The experience offers Barbie Movie Night, Barbie Story Time and other complimentary themed activities, plus Barbie movies on their stateroom televisions.
The Barbie™ Premium Experience is the ultimate indulgence for Barbie enthusiasts. Guests can enjoy staterooms decorated in the iconic doll's signature style as well as exclusive, themed activities throughout the duration of their cruise – from an invitation-only tea party and mermaid dance class to a fashion design workshop and Barbie Girls fashion show. Highlights of the Barbie™ Premium Experience include:
- A Barbie stateroom, adorned in the doll's signature style and featuring keepsakes such as a Barbie® doll and fashions, blanket and pillowcase, tote bag, toothbrush and toiletries bag. From the moment they step into their staterooms, guests will be drawn into Barbie's distinct world of style
- Tiaras & Teacups party, an invitation-only affair, featuring a selection of pink pastries and pink lemonade served on dainty dishes all while having fun learning tips on table etiquette
- Mermaid dance class where guests can shimmy and shake while learning the latest dance moves from the hit movie Barbie™ in a Mermaid Tale 2
- Fashion Designer workshop where guests can channel their inner fashion designer with Barbie inspiration boards and sketch materials including the chance to sketch and create their very own Barbie doll fashions
- Fashion Show, dress up to walk a pink carpet to the admiration and applause of family and friends. Guests will also have the chance to perform their dance routine as well as display their Barbie fashion creation. It's the ultimate celebration of a truly memorable experience with Barbie and Royal Caribbean International
"Barbie is truly a lifestyle brand that is part of a girl's world from her bedroom to playroom, computer to closet," said Lori Pantel, Vice President Barbie Global Marketing. "We're excited to extend that brand experience to family cruise vacations with a fantastic partner – Royal Caribbean International."