Fred Olsen Travel, main UK sales agent for U.S. luxury river cruise line AmaWaterways, has appointed Carly-Ann Moore as its new Northern Sales Executive, with prime responsibility for developing sales and new agency agreements in the Midlands and the north of England.

This is a new position and comes as AmaWaterways further secures its strong position as the leading luxury river cruise operator in Europe, Russia and on the Mekong, with a 12 strong fleet which will be supplemented by two further new luxury cruisers in both 2013 and 2014.

Carly-Ann was previously Senior Sales Consultant withinOpodo’s cruise department, with responsibility for sales and marketing for mainstream, luxury and niche cruise brands. Prior to that she held a managerial role with Thomas Cook retail in Leicester.

AmaWaterway’s UK General Manager, Fay McCormack, said “We’re particularly pleased thatCarly-Ann is joining us as we feel her experience of cruise, combined with her location in Leicester, is really going to help agents in the Midlands and further north looking for a high quality river cruise product and who want the support of a really strong team.

Carly-Ann will have the full support of our in-house administrative, sales and marketing support team to help agents undertake training, marketing initiatives and sales of AmaWaterways luxury river cruise product with confidence."