Azamara , the boutique cruise line dedicated to Destination Immersion experiences, said that announce that premier retailer at sea, Starboard Cruise Services – an LVMH Moët Hennessy company – is now the fleetwide retail partner for the destination-focused cruise brand.

The two companies will redesign a destination-tailored retail program, offering experiential, cultural and artisanal touchpoints curated specifically for each travel journey of Azamara’s fleet of ships, Azamara said in a statement.

“Our well-traveled guests desire exclusive escapes and thoughtfully selected excursions inspired by local culture and traditions,” said Azamara President, Carol Cabezas.

“The retail experience should not be an exception, but rather an integrated layer to amplify meaningful memories across the cruise journey. Partnering with Starboard's Luxury Division, we are in a greater position to reveal even more of the history, art, cuisine and local customs that make each destination rare and beautiful,” she said.