Hong Kong holidaymakers yearning for a fun getaway embrace the seacation concept warmly as Hong Kong Tourism Board (HKTB) extends popular mega events to create action-packed and fun[1]filled themed cruise programmes in partnership with cruise companies, Dream Cruises and Royal Caribbean International.

Hard on the heels of the success of the Wine & Dine Festival at Sea riding on HKTB’s proven annual gastronomic extravaganza, Genting Dream and Spectrum of the Seas home-ported in Hong Kong will present WinterFest at Sea for Hong Kong revellers to celebrate the upcoming holiday season in style.

HKTB’s Kenneth Wong, General Manager, MICE & Cruise said, “We have been working closely with cruise line partners to spur local demand for cruise travel since the restart of cruising earlier this year. The idea of aligning major events and festivals onshore with activities onboard has proven effective and practical. We hope locals will build their love and appreciation towards the city’s fascinating tourism offerings, ultimately broadcasting a positive voice about Hong Kong to global audiences.”

Themed cruise programmes making impact

During the Wine & Dine month in November, Dream Cruises offered a ‘C’est La Sea!’ programme on Genting Dream featuring mixology workshops, live entertainment and a tasting journey of signature drinks. Royal Caribbean’s Spectrum of the Seas created special wine-pairing menus at designated restaurants, made even more tempting with beverage packages and wine offers. HKTB further fuelled cruising interest with social campaigns starring bubbly local celebrity Joyce Cheng, and a series of media programmes.

For Winterfest at Sea in December, Genting Dream brings to life a heart-warming ‘Nordic Christmas Adventure’ with an exciting array of culinary delights, Christmas-themed activities, handicraft workshops and world-class entertainment. Spectrum of the Seas presents ‘Sparkling Christmas’, replete with glittering and splendid holiday décor and an abundance of season-limited activities, workshops, dining offerings and Broadway-style shows.

Christine Li, Senior Vice President and Head of Marketing at Genting Cruise Lines, said, “Thanks to the collaboration with HKTB, ‘C’est La Sea!’ onboard Genting Dream was very well received. We believe Hong Kong’s holidaymakers will thoroughly enjoy Dream Cruises’ ‘A Nordic Christmas Adventure’ taking place until 31 December, too. With our ongoing partnership with the HKTB, Dream Cruises is looking forward to providing even more innovative activities onboard our ship in 2022 to enhance the Super Seacation experience for Hong Kong.”

Crystal Campbell, Managing Director, Royal Caribbean Cruises Hong Kong Ltd, echoed, “The Wine & Dine programme has created noise and awareness about our unforgettable cruise experience – from world-class dining and spectacular entertainment, to record-setting onboard thrills and ground[1]breaking innovation! Undoubtedly, our upcoming Christmas and New Year cruises will continue to fuel the excitement and momentum of local cruise travel.”