James Rodriguez has been named President and CEO of Atlas Ocean Voyages, the expedition cruise line said in a statement. 

“Bringing more than 20 years of proven success in the industry, James joins the company at a pivotal time of brand development and growth. With the successful launch of World Navigator and the upcoming November launch of the brand’s much anticipated second vessel, World Traveller, James’ extensive experience in the areas of sales, marketing, operations, human resources and guest experience will be essential in propelling the brand forward in the areas of innovation, trade partnerships and guest acquisition,” the company said.  

“James’ entrepreneurial experience in helping build and market successful brands will be a key advantage as we continue to introduce our new brand to the North American market,” said Mário Ferreira, Chairman of Mystic Invest Holdings, parent company of Atlas Ocean Voyages. “James has an unwavering passion for the cruise industry and a reputation for being a champion of travel advisors. We are confident that, under James’ leadership, Atlas Ocean Voyages will be the best small luxury expeditions cruise line in short order.”