Carnival UK appoints Stuart Allison as Chief Commercial Officer, P&O Cruises

Carnival Corporation & plc has announced the appointment of Stuart Allison as chief commercial officer, P&O Cruises, to support the brand’s commercial growth ambitions.

The introduction of the new role on the Carnival UK Executive team, reporting into Paul Ludlow, president Carnival UK & P&O Cruises, is part of plans to enable the delivery of P&O Cruises long-term strategy and realise the full potential that a growing UK cruise market is bringing.

Allison is an established member of the Carnival Corporation family and joins from Princess Cruises in Australia where he most recently served as senior vice president, Asia Pacific, UK & Europe, leading all the non-domestic commercial teams for Princess across the globe.

Carnival UK and P&O Cruises president Paul Ludlow said: “We are delighted to be welcoming Stuart back to the UK, where he started his career with Carnival Corporation over 25 years ago. Stuart’s knowledge of and passion for our brands is going to be a huge asset to Carnival UK and he will be instrumental in our progress towards achieving our goals.

“Through 2024, with our new Excel class ships in operation, we’ve been able to bring holiday happiness to more guests than ever before. With Stuart on board, I’m confident we can continue this strong trajectory.”

Commenting on his promotion, Allison said: “I'm excited to be joining the P&O Cruises team at a time of such potential for the UK cruise market. Whilst a record number of Brits cruised last year, there were tens of millions who chose other holidays. Working with the team and alongside all our partners, I’m confident that we have every opportunity to bring cruising to life for a wider audience and to reaffirm our position as Britain’s favourite cruise line.”

Allison will join the business in mid-October, 2024.

MSC Cruises unveils The Harbour, new family-friendly outdoor venue aboard MSC World America

MSC Cruises is revealing new details on the exciting attractions and experiences that await guests in The Harbour, a revolutionary new outdoor space on MSC World America specifically designed for kids and families to play and relax together.

MSC World America will begin sailing from Miami in April 2025, inviting guests to discover a new world of cruising with a range of unique and reimagined venues and concepts tailored specifically to the U.S. market.

As a family-owned company, MSC Cruises is known for its award-winning family offerings, delivering an unforgettable cruise experience for guests of all ages. MSC World America will take those offerings to new heights with unprecedented spaces and activities for the whole family to enjoy.

The crowning glory of the ships’ Family Aventura district, The Harbour, is a new outdoor park thoughtfully designed to connect guests to the ocean and offer families an outdoor oasis to enjoy a wide variety of activities, soak up the sun together, take advantage of new complimentary grab-and-go food options, or just sit back and relax.

The Harbour will keep going from day into night, with musicians providing live performances for parents while children and teenagers continue to enjoy the attractions.

A first of its kind for MSC Cruises, the new space is nestled in the heart of the ship’s open top-deck, offering some of the most stunning ocean views combined with unforgettable experiences waiting to be discovered, including:

The Harbour Aquapark: Promising to be a perfect blend of adventure and leisure for all ages, The Harbour Aquapark features an impressive range of thrilling water slides and a fun-filled splash area. Only the bravest can take on the 90-degree vertical drop slide, in which thrill seekers climb into the departure pod and take a moment to gather their breath before experiencing a split-second freefall through a trapdoor to the decks below followed by twists and turns leading to the splash zone. Other options include a raft slide featuring virtual reality technology to make every run even more exciting and racing against a friend in the dueling body slides.

Jaw Drop @ The Spiral: A striking architectural masterpiece and one of the longest dry slides at sea, Jaw Drop takes riders through the jaws of a shark to spiral down 11-decks through the heart of the World Promenade. The stainless-steel dry slide alternates through dark and light segments offering glimpses of stunning sea views out the back of the ship in a unique, adrenaline-pumping experience.

Rock-Climbing Wall: Little ones can enjoy this adventure for kids by climbing the vibrant rock wall as they attempt to navigate the handholds and footholds to see how far they can get.

High Trail Ropes Course: Offering the ultimate challenge, the exhilarating two-level ropes course will span 6,210 square feet and include two Sky Rails similar to a zip line. Guests can get their adrenaline pumping and test their balance while enjoying sea views from new heights.

The Harbour Light House: This thematic playground for kids is modelled after the iconic lighthouse at Ocean Cay MSC Marine Reserve in the Bahamas. It includes a slide and play stations designed to spark kids’ imaginations and encourage physical activity.

The Harbour Bar & Bites: Families looking for a break from the excitement can head to The Harbour Bar & Bites for complimentary grab-and-go food choices and refreshing drinks - perfect for enjoying in the sun.

Family Dwelling Area: Guests can make their way to the family dwelling area with comfortable seating and shade to sit back and relax while taking in the breathtaking sea views.

Cliffhanger: Announced earlier this year, the unique Cliffhanger attraction is the only over-water swing ride at sea, featuring four seats that start off close to the deck before powered arms lift them up and over the edge of the ship. Riders are propelled back and forth for a one-of-a-kind, edge-of-your-seat thrill.

The Harbour – together with the Doremiland kids area and Sportsplex – form the ship’s Family Aventura district, which will be the go-to destination for kids and families around the clock.

Silversea taps Barbara Biffi as Senior Vice President, Global Sales

Silversea, the leading ultra-luxury and expedition cruise travel brand, has announced Barbara Biffi as its new Senior Vice President, Global Sales – effective immediately. Since first joining the company in 2007, Biffi has held various positions at Silversea, gaining a deep understanding of the brand, the preferences of its guests, and the company’s strategic goals. Set to relocate to Miami, Biffi takes responsibility for Silversea’s global sales strategy across all channels from Massimo Brancaleoni, who, having strengthened the company’s industry-leading position, departs to pursue other opportunities.

“I congratulate Barbara Biffi on her new role as Silversea’s senior vice president, global sales,” said Bert Hernandez, President, Silversea. “Having first joined Silversea almost two decades ago, Biffi’s knowledge of our brand is unequaled, much like her drive to exceed our guests’ expectations and her commitment to delivering on the needs of our valued travel advisor community. Barbara perfectly speaks to the values that I envisage for this brand. I thank Massimo Brancaleoni for his invaluable contribution, which has facilitated our growth and helped to strengthen our position as the category leader.” 

“It’s an honor to have been appointed as Silversea’s senior vice president, global sales,” said Barbara Biffi. “Prioritizing our partnerships with our valued travel advisors, I will work to enhance the seamlessness of our trade business operations. I am committed to consolidating Silversea’s position as the ultra-luxury and expedition travel brand of choice for our travel advisor community.”

Biffi first joined Silversea in 2007 as vice president, strategic marketing, spearheading the brand’s marketing strategy for the launch of its pioneering expedition product in 2008. Following spells at various luxury travel companies from 2009, Biffi subsequently returned in 2017 as vice president, brand. A proven leader with an astute strategic vision, operational excellence, and a talent for leading large teams, Biffi’s multidisciplinary expertise spans brand strategy, marketing, sales, technology, data analytics, and financial management.

An Italian national with a wealth of international experience, Biffi holds a degree in Statistics and Economics from the Università Cattolica del Sacro Cuore in Milan, as well as executive qualifications from the London Business School and Columbia Business School.

Quark Expeditions unveils Northwest Passage to Newfoundland

Quark Expeditions, the leader in Polar and Adventure travel, has announced its grandest Arctic expedition to date: “Northwest Passage to Newfoundland: Glaciers, Mountains, and Wildlife.” This exclusive itinerary invites guests aboard the Ultramarine for a 2,500-nautical-mile odyssey across the vast expanse of the Arctic, from the historic city of Resolute, Nunavut, to the electric city of St. John’s, Newfoundland and Labrador. Equipped with twin-engine helicopters for flightseeing and quick-launch Zodiacs for up-close wildlife viewing, guests will experience the beauty of the North from all possible vantage points, all in the comfort of the state-of-the-art Ultramarine.

“Quark Expeditions is excited to guide guests for the first time ever, through the Northwest Passage and down the east coast of Baffin Island to Newfoundland and Labrador,” says Catherine Lawton, Director of Product Development at Quark Expeditions. “From the tidewater glaciers of Lancaster Sound to the rugged wilderness of the Torngat Mountains and the charming French islands of Saint Pierre and Miquelon, this 16-day journey provides unsurpassed access to explore the breathtaking scenery, rich topography, history, and cultures of the Arctic and North Atlantic.”

Departing on September 18, 2025, in Calgary, Alberta, guests will visit a curated selection of the Canadian Arctic’s most remote and untouched locations, including Icy Arm Fjord, Cape Mercy, and the untamed and unspoiled Torngat Mountains. These stops offer a perfect blend of mountainous landscapes and serene waters, with opportunities to paddle, hike, and explore the scenery and wildlife by land, boat, and air.

Travellers will also tread where past explorers once ventured, delving into the mysterious and captivating history of Arctic exploration. At Beechey Island, a poignant site from Sir John Franklin’s ill-fated 1845 expedition, guests will visit the gravesites of Franklin’s crew members and learn about their courageous journey. Later, in L’Anse aux Meadows, guests will explore a remarkable Viking settlement, believed to be where Norse explorer Leif Erikson first set foot in North America, centuries before Columbus. This UNESCO World Heritage Site, the only one of its kind in North America, offers a unique and intriguing glimpse into Viking exploration and the early settlement of the continent.

In addition to historical exploration, guests will have the opportunity to immerse themselves in the diverse cultures encompassing these distinct regions. In Qikiqtarjuaq, a remote community in Nunavut guests will meet community members and learn about the local Inuit way of life and what it is like to live in one of Earth’s harshest climates. In Saint Pierre and Miquelon, a French archipelago off the coast of Newfoundland, charming, colorful houses will welcome guests as they experience French ambiance through the region’s delightful cuisine, exquisite wines, and cultural traditions. Onboard the Ultramarine, guests will learn about Newfoundland’s folk musical heritage and will partake in a Newfoundland Kitchen Party, an integral part of the culture of Newfoundland and Labrador, where people come together to share music, stories, food, and dance.

Creating the perfect polar expedition requires a dedicated team of experts who bring talent, knowledge, and experience to every detail. Our Expedition Team is comprised of seasoned veterans with rich backgrounds in marine biology, history, glaciology, geology, and more. With the highest staff-to-guest ratio in the industry, our Expedition Teams safely deliver your trip of a lifetime to maximize your polar adventure every step of the way. For more information on this voyage,

American Liberty passes sea trials and readies for August inaugural

American Cruise Lines has announced that American Liberty, the company’s third new Coastal Cat has passed sea trials with flying colors. American Cruise Lines accepted delivery of the 100-passenger small ship from Chesapeake Shipbuilding early. American Liberty is the newest ship in American’s ongoing Project Blue series of 12 new small ships for river and coastal cruising in the U.S. Several more ships in the series are already under construction, including the fourth Coastal Cat, American Legend, which is set to begin cruising in November 2024, plus four more Patriot Class ships.

“American Liberty is the newest ship in our fleet, reflecting our ongoing commitment to building small innovative ships for America’s rivers and coasts,” said Charles B. Robertson, President & CEO of American Cruise Lines.

American Liberty will sail its inaugural cruise next month, departing August 15th and sailing roundtrip from Providence, Rhode Island, along the company’s popular New England Islands itinerary. The cruise also visits: New Bedford, Nantucket, & Martha’s Vineyard, MA; and Block Island, Newport, & Bristol, RI. In addition to this summer New England itinerary, American Liberty will sail a slate of American’s exclusive U.S. itineraries along the East Coast throughout 2024 – cruises that blend the luxury of river cruising with the access and adventure of expedition cruising, while conveniently visiting only U.S. ports of call.

American Liberty follows closely behind the launches of sister ships, American Eagle and American Glory in 2023. It is now the newest boat in the country and a testament to the Line’s ongoing market strength, fleet expansion, and unique ability to sail a vast array of U.S. itineraries along both rivers and coasts. American’s small ship fleet has continued to grow year-after-year featuring ground-breaking designs that offer unprecedented accommodations for small ships. The company operates the only 100% U.S. flagged fleet of riverboats and small cruise ships in the world.

Accommodating just 100 guests, American Liberty has four decks and showcases the same catamaran bow as previous sister ships. It features elegant interior design and private balcony accommodations, including spacious single and double-occupancy staterooms as well as suites. American Liberty also offers a beautiful top deck for amazing views, comfortable lounges both inside and out, a main restaurant, casual café, and fitness center – unusual amenities on ships of this size.