Fred. Olsen Cruise Lines launches app for iPhone and iPad users
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- Written by Kari Reinikainen Kari Reinikainen
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- Published: 08 June 2012 08 June 2012
Fred. Olsen Cruise Lines, the UK based operator of four medium sized cruise liners, has launched a new app for the iPhone and iPad to enable guests to discover the world and find their ideal cruise holiday experience, all at the touch of a screen, the company said in a statement.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “Whatever your choice, we know that you will find a Fred. Olsen cruise destination to suit you, and the new Fred. Olsen app for the iPhone and iPad just makes it even easier to explore the world with us!
“There is an increasing demand amongst our ‘young-at-heart’ cruisers to embrace the latest technology when researching and booking a cruise holiday, and the use of mobile devices such as iPhones and iPads amongst the over 55s – our core demographic – is on the rise. For instance, in April 2011, just 1,484 guests accessed our website using an iPad, and 1,322 an iPhone, whereas in April 2012, the iPad figure reached 14,913 visitors, representing an incredible 900% increase, and the iPhone growth – at 5,628 users – was over 325% during this period.”
Mintel research* has found that, amongst a more mature demographic, the use of mobile phones – thereby enabling access to apps – is more prevalent than surfing the web: out of those interviewed between the ages of 55 and 74, 88.5% reported using a mobile phone, 68.5% were frequent internet visitors, and 66% used broadband (*Source: ‘Lifestyles of the Over-55s’, April 2012’).
Pullmantur to broadcast UEFA 2012 games on board all its ships
In its latest effort to promote its business, Pullmantur announced that it would broadcast all 31 games of this year’s UEFA championship, between the 8 June and the 1 July, onboard all its ship. The news came only a day before the commencement of the championship, Alan Lam reports.
The line reached a last-minute agreement with UEFA to transmit the games, live, via Canal Sport 24. Given Spain’s previous success in the World Cup 2010, this feature will definitely be a popular viewing option among Pullmantur’s passengers. The games will be shown on giant screens onboard. Pullmantur took the opportunity of this occasion to further emphasize the “all inclusive” and “100% Spanish ambience” aspects of its services.
The line also stated that it had previously prepared for the “fiesta” atmosphere onboard its ships on account of the Euro 2012; the moods surrounding the giant screens will be genuinely Spanish, full of emotion and passion for football, akin to those on shore in Spain. Pullmantur is the Spanish unit of Royal Caribbean Cruises Ltd (RCCL).
Cunard Line wants to attract more first timers
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- Written by Kari Reinikainen Kari Reinikainen
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- Published: 08 June 2012 08 June 2012
Cunard Line, the UK based premium marketbrand in Carnival Corp & plc group, has revealed plans to work with agentsto expand the brand’s appeal to a wider range of customers, particularlyfirst-time cruisers, Travel Weekly reports in a newsletter.
Cunard president and managing directorPeter Shanks disclosed the strategy as the cruise line’s three ships cametogether for the first time to celebrate the Queen’s Diamond Jubilee onTuesday. The company would be partnering with agents on marketing campaigns,inviting more agents to visit the ships and expanding its online trainingprogramme.
“Agents can find Cunard difficult tosell: we’re not mass-market and we’re not small-ship luxury. We have a uniquemix, which I believe agents should be selling to a wider range of clients. We will be helping them do that throughour training academy and we will be working closely with agents who want tosell Cunard for the first time. We want to work with high street agentsto find more first-time cruisers and work with online agents on marketingcampaigns.”
Shanks is also eager to ensure clientsare aware of Cunard’s full range of product, as well as its round-the-world andtransatlantic voyages. He added: “Since our commission structure was reviewedlast year, there is little or no discounting on Cunard.” the company will see all three ships embark onworld voyages for the first time in 2014. “That market is still veryconfident,” Shanks was quoted as saying.
Mein Schiff 1 to host top chefs on Mediterranean cruise in September
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- Published: 07 June 2012 07 June 2012
TUI Cruises, the German premium market cruise line, says its Mein Schiff 1 will host two German top chefs and offer passengers an opportunity to dine at a restaurant in Barcelona that has two Michelin stars.
Ernst-August Gehrke, whose La Forge at Bad Nnndorf has a Michelin star plus Anton Schmaus, whose Hitorisches Eck in Regensburg also has similar decoration, will sail on the 10 night cruise on 21 September from Palma de Mallorca. The cruise will feature talks by the two chefs, while passengers at the Atlantik main restaurant will be given an opportunity to enjoymeals prepared by the two chefs on selected evenings.
Passengers that have purchased agourmet programme will also be able to join wine tasting with Stefan Weise, fleet sommelier of TUI Cruises. A special highlight of the cruise will be a six course dinner at ABaC, a restaurant in Barcelona that has two Michelin stars, the company said in a statement.
Diamond Jubilee Big Lunch on Independence of the Seas
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- Published: 07 June 2012 07 June 2012
Royal Caribbean International’sIndependence of the Seas hosted a Diamond Jubilee Big Lunch this past Sunday tomark Her Majesty’s 60 years on the throne, the company said in a statement.
Joining in with the spirit of The BigLunch Independence of the Seas held a right Royal knees-up of its own for its3,634 guests which spent the day at sea on their way to Gibraltar. Guests had the choice of dining in theelegant main dining room or opt for a more informal setting in the WindjammerCafé. Dining options took on a GreatBritish theme too, with specials including prawn cocktail, roast beef and allthe trimmings and bread and butter pudding as well as some great Britishclassics including beer battered fish and chips, steak and kidney pie andCumberland sausage, mash and red onion gravy.
The ship’s Royal Promenade was decked outin red, white and blue bunting and to get into the spirit guests were giventheir own flags to wave and enjoy live music, traditional village fair-stylestalls, English strawberries and Union Jack cupcakes.
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