RCL Cruises appoints PR Head

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Written by Kari Reinikainen Kari Reinikainen

Category: More News More News

Published: 07 July 2011 07 July 2011

RCL Cruises Ltd, which operates the  business of Royal Caribbean International Celebrity Cruises and Azamara in the UK and Ireland, has appointed a new PR Head of Public Relations to bolster its in-house marketing and communications team.

Louise James (nee Moore ) joins RCL Cruises Ltd on 11^th July 2011 and will head up the PR function of the business including the press office and new marcomms campaigns for the business. Surinder Manku, press officer for RCL Cruises Ltd will report to James . The new Head of PR will also manage the relationship with Siren PR, the agency who has worked with RCL Cruises Ltd for the past 6 years.

 

With a track record in lifestyle PR, including luxury hotels and design brands, James joins from agency Purple PR. Previous career experience also includes hotel brands such as Morgans Hotel Group, Starwood Hotels and Resorts, and the Passenger Shipping Association - the industry body for the cruise sector - as well as tourist boards and tour operators. James will report to the RCL Cruises Ltd associate vice president and general manager Jo Rzymowska as well as working alongside the 22 strong marketing team.

 

Jo Rzymowska commented: “The marketing and communications need for the RCL Cruises Ltd business has evolved significantly in recent years. As well as celebrating new ships, we are investing in increasing our brand awareness within the overall holiday sector. The new PR appointment is a key development to aid this area of our communications strategy and I’m excited to welcome Louise James to the team.”

 

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Norwegian Cruise Line launches new tours in Europe

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Written by Kari Reinikainen Kari Reinikainen

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Published: 06 July 2011 06 July 2011

Norwegian Cruise Line, named Europe's Leading Cruise Line for the past three years, says it has launched a variety of new shore excursions in Europe for the summer on its three Freestyle Cruising ships sailing the Mediterranean and the Baltic, including

Norwegian Epic, the line's newest and most innovative ship, Norwegian Jade and Norwegian Sun. Guests can depart from Barcelona, Spain; Venice, Italy or Copenhagen, Denmark and sail to a variety of exotic ports such as Naples, Italy; Helsinki, Finland; Stockholm, Sweden; Piraeus (Athens), Greece; and Izmir, Turkey, among others. With more than 500 shore excursions in Europe, there are a variety of exciting options for guests.

"We are always in search of exciting ways for our guests to experience Europe on and off our ships," said Kevin Sheehan, president and CEO of Norwegian Cruise Line. "The variety of unique shore excursions in Europe is extensive as we want to offer our guests the most memorable experiences ashore, along with the best entertainment and
dining at sea."

For culinary-inclined guests who want to dine their way across Europe, the Ultimate Taste of Dalmatia in Dubrovnik, Croatia will please even the most discerning taste buds. Guests travel through the village of Orasac to sample local cuisines as well as a visit to Ston, the "oyster capital" of Croatia. Also included in the tour is a demonstration of how olive oil is made. 

For those who want to combine adventure with their dining experience, the Pisa Fly-over by Helicopter and Wine Tasting is the perfect pairing. The tour starts with a fly over the Tower of Pisa and surrounding vineyards and ends with wine tasting of famed Tuscan wines at the Torre a Cenaia Estate, an ancient property once owned by the Noble Florentine Pitti family. 

If playing the quintessential tourist and spending the day sightseeing the culturally-rich towns and villages sounds appealing, a variety of historical tours are offered. Experience the local culture of St. Petersburg, Russia in a two day tour with Best of St. Petersburg. A local guide escorts guests through Catherine's Palace, an old summer residence of the Royal Family; the Hermitage Museum, the largest art museum in Russia; the Peterhof Grand Palace, a castle that rivals Versailles as well as a stop in the town of Pushkin.

For any Olympic fanatic, the Best of Olympia (Katakolon), Greece is a must. Th excursion explores the history of the Olympic Games with a tour of the first Olympic Stadium, the Temple of Zeus, the Temple of Hera and theGymnasium. 

For a day of family fun, visit the local aquarium on the Palma Aquarium and Orientation tour in Palma, Majorca, Spain. Guests of all ages can explore the 55 different aquariums that contain over 8,000 specimens from the Mediterranean Sea, Indian, Atlantic and Pacific Oceans.

For those with kids of an exploratory nature, the Chugging on the Molli Steam Train excursion from Warnemuende, Germany is a perfect option. "Molli," a narrow gauge steam train, takes guests on a journey from Bad Doberan, a former summer residence of the Dukes of Mecklenburg, to either Heiligendam or Kuehlungsborn. These old seaside resorts offer families the chance to stroll along the beach promenade or village center.  

Royal Caribbean unveils All Access Tour

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Written by Kari Reinikainen Kari Reinikainen

Category: More News More News

Published: 06 July 2011 06 July 2011

 "Below deck, backstage and behind certain doors, the sophisticated operations of a Royal Caribbean International ship has always piqued guests’ curiosity," the company said in a statement.

"To help demystify the hard work put forth by the cruise line’s dedicated staff and crew and the spaces they work in, Royal Caribbean International today announced the launch of the All Access Tour. Guests now have the option to visit behind-the-scenes operations spaces and meet key shipboard staff members on an escorted tour during their Royal Caribbean vacation. The All Access Tour will offer guests insight into the inner workings of some of the world’s largest and most innovative cruise ships and be available fleetwide aboard each ship’s first July 2011 sailing." 

“The All Access Tour offers guests the opportunity to learn about what it takes onboard to deliver the world’s most contemporary vacation, also known as the Royal Advantage,” said Lisa Bauer, senior vice president of Hotel Operations, Royal Caribbean International. “Our guests have always inquired into what happens behind the scenes and below deck. We are glad to offer these really special guest tours into areas that are normally not accessible, escorted by staff members who explain the complex workings of running of the world’s largest and most innovative cruise ships.”

The All Access Tour escorts guests into a variety of ‘back-of-house’ areas, including a visit to the bridge, galley, backstage of the main theater, engine control room and other behind-the-scenes operations areas that collectively create the best vacation experience and value for guests. At least one All Access Tour will be offered on itineraries shorter than seven nights, and two tours offered aboard a seven-night or longer itinerary with additional tours added, based on demand. The experience lasts up to 3.5 hours and is $150 per guest and can be purchased onboard with the Concierge, Crown & Anchor Society Loyalty Ambassador, or at Guest Relations.

Royal Caribbean International offers UK chauffeur service

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Written by Kari Reinikainen Kari Reinikainen

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Published: 05 July 2011 05 July 2011

Royal Caribbean International says its guests sailing onboard Independence of the Seas and Celebrity Eclipse from Southampton and Jewel of the Seas from Harwich or flying from London airports have the opportunity to book a chauffer driven service with partner Tristar Chauffeur Services to and from their address to their port or airport of departure. 

 

“This is a great addition to the list of optional extras we offer our guests,” says Jo Rzymowska, associate vice president and general manager, Royal Caribbean Cruise Line, UK and Ireland . “Having the opportunity to transfer in luxury is the perfect way to make the most of your holiday time and a fantastic treat.”

 

Peak time transfers cost approximately £65 for first 15 miles and £1.40 per mile thereafter. Off-peak transfers cost approximately £55 for first 15 miles and £1 per mile thereafter. Costs will vary depending on where the guest is being collected from.