Celebrity Ascent floated out at Chantiers de l'Atlantique shipyard
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- Written by Teijo Niemelä Teijo Niemelä
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- Published: 22 January 2023 22 January 2023

Celebrity Ascent, the fourth ship in Celebrity Cruises' Edge Series, officially touched water for the first time on Saturday, January 21, as she was floated out from the Chantiers de l'Atlantique shipyard in Saint-Nazaire. The moment marks the completion of the ship’s hull and exterior superstructure, and the vessel now progresses to the next phase of construction.
Debuting in December 2023, Celebrity Ascent will be the “twin sister” ship in every way to Celebrity Beyond, which debuted last spring to rave reviews and designed by a team of modern lifestyle icons including multi-award-winning British designer Kelly Hoppen CBE; celebrated American designer Nate Berkus; lauded Paris-based design firm Jouin Manku; innovative British architect Tom Wright; and Michelin-starred chef and restaurateur Daniel Boulud.
“So much more than a ship, Celebrity Ascent will be the embodiment of a relaxed luxury resort at sea, and I can’t imagine a more exciting way to start the new year than by celebrating this important construction milestone,” said Celebrity Cruises President and CEO Lisa Lutoff-Perlo. “The collaboration between the shipyard and Celebrity teams continues to be extraordinary and I am grateful to all involved for their passion and expertise. Momentum and anticipation is quickly building for this ship and we’ll continue to share her progress and all that awaits our guests onboard this next installation in our groundbreaking, next-generation Edge Series.”
Celebrity Ascent is now mooring in its new location at the shipyard, where interior work on the ship will begin and continue over the next several months.
T. Mariotti and Neptune have signed a contract to launch Project Sama, the first vessel for the Aman
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- Written by Teijo Niemelä Teijo Niemelä
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- Published: 20 January 2023 20 January 2023

Project Sama represents the first ultra-luxury at sea experience from Neptune Co., a joint venture of Aman Group and Cruise Saudi. "This unique new concept in the ultra-luxury resort at sea niche, occupies a space in the leisure market that has never before been explored," T. Mariotti says in a press statement.
The 183 meter vessel, of approximately 23,000 gross tonnage, features Mariotti’s first dual fuel powered newbuild project capable of exceeding environmental priorities when delivered and well into the future. The exterior profile and guest accommodations are designed by world renowned Yacht Designers, SINOT. Project Sama will host guests in fifty sumptuous suites, featuring exceptional luxury, spacious public spaces and unrivaled entertainment facilities, a hallmark of the Aman brand.
“It’s a privilege to have the opportunity to work with Aman, the pinnacle player in high-end hospitality," says Marco Ghiglione T. Mariotti Managing Director. "We are proud to offer our luxury shipbuilding experience to this challenging new venture offering a unique combination of luxury, safety and versatility which will innovate the art of travelling at sea. This is yet another sign of the Made in Italy skill and capacity to satisfy the wishes of the most demanding customers in the world.”
This project represents a very important occasion to demonstrate once again the incredible value of the knowledge and expertise of local suppliers and subcontractors who will be working on this exciting concept. Among this group are De Wave, who will be responsible for luxury interior finishing and Ortec Santamaria for the electrical systems to consolidate even more the collaboration with T. Mariotti in newbuilding luxury projects. Project Sama is expected to launch in 2026; its official name will be announced in due course.
NCLH prices increased $600 million note offering at 8.375%
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- Written by Kari Reinikainen Kari Reinikainen
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- Published: 20 January 2023 20 January 2023

NCL Corporation Ltd., a subsidiary of Norwegian Cruise Line Holdings Ltd. (NCLH) said it has priced $600.0 million aggregate principal amount of its 8.375% senior secured notes due 2028, which were offered in a private offering that is exempt from the registration requirements of the Securities Act of 1933, as amended.
The aggregate principal amount of notes to be issued was increased to $600 million from the previously announced $500 million, the company said in a statement.
"The offering of the Notes is expected to close on February 2, 2023, subject to customary closing conditions. We intend to use the net proceeds from the Notes Offering to repay the term loans outstanding under our senior secured credit facility that will become due in January 2024, including to pay any accrued and unpaid interest thereon, as well as related premiums, fees and expenses,” NCLH said.
The notes and the related guarantees would be secured by first-priority interests in, among other things and subject to certain agreed security principles, 13 vessels that also secure NCLH’s senior secured credit facility. “The Notes will be guaranteed by our subsidiaries that own the vessels that will secure the Notes,” NCLH said.
MSC Cruises named the official cruise line partner of the New York Knicks
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- Written by Teijo Niemelä Teijo Niemelä
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- Published: 18 January 2023 18 January 2023
Madison Square Garden Sports Corp. announced today a multi-year marketing partnership with MSC Cruises, naming one of the world’s largest cruise brands the Official Cruise Line Partner of the New York Knicks. Through the partnership, MSC Cruises will receive significant brand promotion during all Knicks games at The Garden including LED Signage and Virtual On-Court Signage. MSC Cruises will also serve as the Presenting Partner of the Knicks in-game T-Shirt Toss.
As the Knicks first global rights marketing partner, the organization will work with MSC Cruises to create new activations in overseas markets, which could include Italy, Germany, England and Brazil. They will work together to provide unique content and brand promotion to continue growing the game of basketball.
“MSC Cruises is one of the world’s top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners,” said David Hopkinson, President & COO, Madison Square Garden Sports Corp. “This partnership will also make MSC Cruises our first-ever global rights marketing partner. MSC Cruises will be involved within the Knicks organization across digital channels and fan activations and will provide once-in-a-lifetime experiences for our incredible Jr. Knicks program.”
“Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” said Rubén A. Rodríguez, President, MSC Cruises USA. “At MSC Cruises, we’re focused on improving the communities we serve by supporting families and furthering sustainability efforts. MSG and the Knicks share those priorities, and we’re thrilled to be combining our efforts right here in New York City, as well as throughout the more than 40 countries that make up our global itineraries.”
Together, the Knicks and MSC Cruises will partner on a sustainability initiative which will provide a donation to an Ocean Conservation Cause for every three-pointer made by the Knicks this season. Throughout the year, GardenVision and Knicks Digital Channels will run features about the program and provide updates on the amount donated to that point in time.
This spring, the Knicks will host a Jr. Knicks clinic at the basketball court aboard MSC Meraviglia during her inaugural call at the Brooklyn Cruise Terminal. Participants in the clinic will take part in basketball drills, skills and training as well as play games run by the Jr. Knicks coaching staff. Participants will also have the opportunity to meet with Knicks alumni and receive branded giveaways from the Knicks and MSC Cruises.
In addition to the partnership with the Knicks, MSC Cruises will also come on board as the Official Cruise Line Partner for the Westchester Knicks and Knicks Gaming, which includes LED signage for all Westchester Knicks home games and virtual on-court signage for all Knicks Gaming home games. Finally, MSC Cruises will be displayed on the digital boards outside of Madison Square Garden, which are visible to the millions of people who walk by The Garden every day.
CLIA study indicates strong UK & Ireland Wave season
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- Written by Kari Reinikainen Kari Reinikainen
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- Published: 18 January 2023 18 January 2023

Cruise Lines International Association (CLIA) has released results from a new consumer sentiment survey, showing the demand for cruise holidays continues to increase.
The survey was carried out with 4,500 domestic and international travellers. It reveals that for UK passengers:
- 91% of respondents who have cruised previously said they intend to take a holiday at sea again, a 14% increase from 2019
- Of those who have never cruised, 72% are open to cruising, a 1% increase from 2019
- Of these two groups, 58% say they will book a cruise in the next two years
Sixty one percent of respondents who have cruised previously said they later returned to a destination they had first visited via cruise ship. The Mediterranean and Caribbean are the most re-visited destinations.
Andy Harmer, CLIA UK & Ireland managing director, said in a statement: “With the crucial Wave booking period now well under way, 2023 is shaping up to be a very positive year for the cruise industry, so we're thrilled to see this level of interest and demand from holidaymakers. The incredible array of cruise ships, destinations and onboard experiences means there really is something for everyone who is considering a sea getaway.”
The sentiment data is based on an independent, international survey of 4,500 holidaymakers in nine countries: the UK, France, Germany, Italy, Spain, the USA, Canada, Australia and Brazil, CLIA said.
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