TUI Travel, the London based tour operator, expects online sales will hit 50% of total sales this year, worth £1.8 billion in turnover, Travel Weekly reports in a daily newsletter.
The company is a major retailer of cruises and owns Thomson Cruises that operates five ships on the British market.
A quarter its bookings in the first quarter of this year came via tablets or smartphones, the company has revealed. This represents a 78% increase in bookings made from mobile devices between January and March last year. In the same period, 49% of total web traffic came through smartphones.
TUI UK and Ireland managing director Dave Burling said: "This shows the investment we have made in these devices. Customers want to research these holidays on the devices of their choice."
Burling added: "We have got a huge online business. This January we had half a million browsers of our hotel videos on our website; this gives you an indication of the scale of the business.
“The biggest trend online has been the move towards developing sites which can work not just on desktops but on tablets and smartphones. We are continually looking at investing in this business and in terms of the quality and service we give,” he was quoted as saying.