Carnival Corporation & plc, the Anglo-American cruise shipping group, has reported a 5% revenue yield rise in the second quarter of its financial year on strong ticket pricing and on board revenues, President and CEO Arnold Donald said.
“Our initiatives to create demand and leverage our scale benefited both cruise ticket prices and onboard revenues contributing to 5% revenue yield improvement (constant currency) this quarter,” Donald said in a statement.
“While all of our North American brands enjoyed strong revenue yield improvement, our Carnival Cruise Line brand performed particularly well again this quarter,” he said.
Significant milestones during the second quarter included the launch of “fathom”, the tenth brand in the Carnival Corporation & plc family. Beginning in April 2016, “fathom” will introduce a new cruise category offering travelers authentic and meaningful experiences to targeted destinations, beginning with the Dominican Republic, to work alongside locals for transformational community impact.
Additionally, Costa began year-round service from Shanghai on Costa Serena in April and announced the deployment of Costa Fortuna to China in 2016 bringing the total to four Costa ships dedicated to Chinese guests.
Princess Cruises also announced that it will expand its presence in Asia with a new ship scheduled to enter service in mid-2017 to be based in China year-round and custom- designed specifically for Chinese guests.
Already the industry leader in passenger cruise days home ported in China, these developments will further the company’s leading presence in this rapidly expanding market and attract new cruisers to the company’s brands.