Port Everglades breaks world record – over 54,700 guests in single day

Officials for Broward County's Port Everglades believe that today, Sunday, March 13, 2016, marks the second time this cruise season that the port broke its own world record with a preliminary count of more than 54,700 cruise guests sailing in and out in a single day. The last world record was set just three months earlier on December 20, 2015, when 53,485 passengers sailed in and out of the South Florida cruise port in a single day. In addition, these record days did not include passengers aboard Balearia's Bahamas Express ferry, which departed for a day trip to the Bahamas with almost 400 passengers.

The Port hosted eight cruise ships today including Carnival Cruise Line's Carnival Conquest, Celebrity Cruises' Celebrity Silhouette, Holland America Line's Eurodam and Nieuw Amsterdam, Princess Cruises' Regal Princess and Royal Princess, and Royal Caribbean International's Allure of the Seas and Navigator of the Seas. These are the same cruise ships that called at Port Everglades for the December 20, 2015 record, but because of varying spring break vacations in March the ships came in and left full of families.

"Breaking another world record is the perfect way to kick-off the first Seatrade Cruise Global convention to be held in Broward County," said Port Everglades Chief Executive & Port Director Steven Cernak. After 27 years in Miami, UBM's Seatrade Cruise Global is moving to the Greater Fort Lauderdale/Broward County Convention Center this week and for the next two years while the Miami Beach Convention Center is renovated. This tradeshow and conference, which begins Monday, March 14, is expected to host more than 800 exhibitors and 11,000 attendees, and is anticipated to generate more than $10 million in economic impact for the area.

If lined up bow to stern, the eight cruise ships docked at Port Everglades on March 13 would stretch 8,245 feet or the equivalent of nearly 27 football fields and extend the length of the new runway at Fort Lauderdale-Hollywood International Airport (FLL). That is enough cruise passengers to fill between 108 and 130 Boeing 747s or all the seats at the BB&T Center about three times for a concert or a Florida Panthers hockey game.

Located in the second largest county in Florida, Broward County's Port Everglades is consistently ranked as one of the three busiest cruise ports in the world. The Port's wide-ranging fleet of cruise ships provides guests with an array of cruise vacation choices from the sunny cities of Fort Lauderdale, Hollywood and Dania Beach.

Odo – CBR commentary: CMV on right track with Pacific Pearl purchase

Main points:

- Company has stated growth strategy

- Move to larger tonnage key to implement strategy

Cruise & Maritime Voyages (CMV), the British operator of second hand tonnage, made a good move by acquiring the 1989 built Pacific Pearl from P&O Cruises Australia.

The 63,786 gross ton ship that will enter service as Columbus under the CMV houseflag in June 2017 will be by far the largest vessel in its then five-strong ocean going fleet, taking the title from the 1985 built Magellan of 46,052 gross tons. Interestingly, CMV opted for the P&O Cruises Australia vessel rather than Henna, sister ship of Magellan, which is reported to be up for sale for 35 million after its Chinese owner closed down operations.

The new acquisition is well known on the British market, where it served from 1997 to 2010, first as Arcadia of P&O Cruises and then as Ocean Village of a another Carnival group company of the same name, which is no longer in business.

Many second tier cruise operators in terms of size in Europe say they want to offer a traditional experience using smaller vessels than the large contemporary market newbuildings, which now often carry 4,000 passengers or more.

It is noteworthy that CMV says Columbus will offer 1,400 berths, which is less than the 1,621 berth capacity when the ship entered service as Star Princess way back in 1989. This is because it will offer many cabins for single occupancy. However, Star Princess started life as a premium market vessel, so a decrease in capacity suggests CMV wants to retain capacity growth below gross tonnage growth as its fleet expands.

The company did the same with Magellan, whose current capacity of 1,300 is also below the 1,452 quoted for ship that started life as the Holiday of Carnival Cruise Lines in 1985.

By moving towards larger tonnage CMV can tap a large number of platforms built in about 1985 to 1995 that major groups, such as Carnival Corporation & plc and Royal Caribbean Cruises, Ltd. are likely to offer for sale.

However, should it have retained its focus in its original 800 to 1,000 passenger range, it would have found hardly any even moderately modern units to grow its business.

To sum up: in our view, an operator that wants to grow by using second hand tonnage should accept the fact that vessels of about 1,500 to 2,500 passenger capacity offer a growth opportunity, whereas the choice of purchase candidates is almost non-existent in smaller size ranges.

MedCruise launches website in Chinese

Alan Lam reporting

In its continuing effort to woo Chinese cruise tourists, MedCruise has just become the first cruise port association to launch a website in Chinese language.

www.medcruise.cn is designed to promote Mediterranean and its adjoining region to seaborne Chinese visitors. The website provides useful information about the region, including its customs, attractions and shopping venues, aiming at capturing the attention of the Chinese source market.

It is the latest product of the so-called China Marketing Plan, a project which was started in early 2015 by MedCruise in collaboration with Chinese Friendly. It is a part of a wider strategic marketing plan that "aims to transform the Asian market into a major passenger source market for MedCruise ports."

MedCruise in our view is probably the most ambitious cruise port association in targeting Asian markets. Its effort is relentless. All the year round, its delegations are actively promoting its member ports in several regions of Asia, attending various trade shows and seeking partnership opportunities.