Formula 1 announces MSC Cruises as a Global Partner ahead of the 2022 season
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Top Headlines Top Headlines
- Published: 21 March 2022 21 March 2022

Formula 1 has welcomed MSC Cruises as a Global Partner for the 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss-based MSC Cruises, one of the world’s largest and fastest-growing cruise brands, become the Official Cruise Partner of Formula 1.
MSC Cruises and Formula 1 are collaborating to bring some of MSC’s most technologically advanced and glamorous ships port-side during select Grand Prix weekends, enabling MSC Cruises’ impressive fleet to complement the high-end experience of Formula 1 and drive global visibility for its brand.
Through this unique partnership, MSC Cruises will be able to leverage Formula 1’s growing global fanbase to showcase its extensive offering of quality vacations at sea and bring the thrill of Formula 1 to MSC Cruises’ global audience as its ships sail to more than 100 countries around the world and host guests representing more than 185 nationalities.
As global leaders in their respective fields, MSC Cruises will also unite with Formula 1 to continue to drive toward sustainable change. Both companies have committed to becoming Net-Zero Carbon and are pioneering state-of-the-art environmental technologies and solutions.
Stefano Domenicali, President & CEO of Formula 1, said: “We are thrilled to announce MSC Cruises as a new Global Partner of Formula 1, bringing together two truly global brands. It is a perfect partnership with both of us focused on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service. We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”
Pierfrancesco Vago, MSC Cruises’ Executive Chairman commented: “There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next-generation technologies – both maritime and environmental in our case – to build the future of our industries in a sustainable way. We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations. We are looking forward to developing our relationship together as this exciting season unfolds.”
Viking names eight new ships and marks beginning of 2022 river season
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Top Headlines Top Headlines
- Published: 17 March 2022 17 March 2022

Viking yesterday welcomed eight new river ships to its fleet during a celebration in Paris. Of the eight new Viking Longships, four ships – Viking Fjorgyn, Viking Kari, Viking Radgrid and Viking Skaga – are built specifically to navigate the Seine River and bring guests to the heart of Paris with an exclusive docking location at Port de Grenelle, just a short walk from the Eiffel Tower. The four additional ships – Viking Egdir, Viking Gersemi, Viking Gymir and Viking Hervor – will sail Viking’s popular itineraries on the Rhine, Main and Danube rivers. The ships were constructed at Neptun Werft in Rostock, Germany.
The naming of the new river ships comes as Viking continues its 25th anniversary and a year of multiple milestones. In January 2022, the company launched Viking Expeditions and its first Polar Class vessel, the Viking Octantis. By the end of the year, Viking will have also welcomed a second identical expedition ship, as well as two new identical ocean ships, new purpose-built vessels for the Nile and Mekong rivers and new Mississippi River voyages.
“As we mark 25 years of sailing the iconic waterways of the world, it is always a proud day when we welcome new ships to our fleet and offer more opportunities for curious travelers to explore the world in comfort,” said Torstein Hagen, Chairman of Viking. “Today we are especially pleased to honor eight talented and accomplished individuals as godmothers of our newest river ships, and we look forward to the start of another season of European river voyages.”
Viking naming ceremony
In keeping with maritime tradition that dates back thousands of years, Viking invited eight distinguished cultural partners and important members of the company’s extended family to serve as ceremonial godmothers of the new ships. The honored godmothers include:
– Alma Deutscher, Godmother of Viking Gymir – A musical phenomenon, Alma captivates the classical world with her talents as a violinist, pianist, composer and conductor, and at just 17 years old was hailed as the “new Mozart” at an early age. She recently appeared on an episode of Viking’s award-winning enrichment channel, Viking.TV (Anne Diamond Welcomes Back Composer and Musician Alma Deutscher), where she discussed her upcoming concert series, which will be exclusive for Viking guests on select river voyages visiting Vienna.
– Helen Deutscher, Godmother of Viking Egdir – A violinist, pianist and vocalist, Helen is an accomplished musician who honed her musical and performance skills at the Music Gymnasium in Vienna and as a member of the Vienna State Opera’s children’s chorus; she has also performed in several productions of her sister Miss Alma Deutscher’s opera, Cinderella. Helen and Alma recently appeared together on an episode of Viking.TV (Anne Diamond Interviews Classical Musicians, Alma & Helen Deutscher) where they discussed their remarkable lives and many musical milestones.
– Dr. Janie Deutscher, Godmother of Viking Radgrid – An author and educator, Dr. Deutscher is also an accomplished musician and earned an organ scholarship to Oxford University where she later taught medieval literature; in recent years, she has concentrated on homeschooling and supporting the musical ambitions of her two daughters, Alma and Helen, godmothers of Viking Gymir and Viking Egdir, respectfully.
– Brenda Hunsberger, Godmother of Viking Hervor – For more than four decades, Ms. Hunsberger, Senior Vice President of Travel Services with AAA Club Alliance, has worked in the industry as an accomplished travel agent; she believes in the power of travel to transform perspectives and change lives.
– Karryn Christopher, Godmother of Viking Gersemi – Ms. Christopher is Executive Vice President of Preferred Partnerships & Marketing for Signature Travel Network, a member-owned travel cooperative established in 1956, where she has led the transformation of the company’s sales and marketing division.
– Ghislaine Wood, Godmother of Viking Fjorgyn – As the Deputy Director of the University of East Anglia’s Sainsbury Centre, one of the most important public university art galleries in Great Britain, Ms. Wood carefully curates exhibitions, including the upcoming “Visions of Ancient Egypt,” which was developed in partnership with Viking; opening in September 2022, the exhibit will honor the 100th anniversary of the discovery of King Tutankhamun’s tomb. Ms. Wood discussed her work at the Sainsbury Centre in a recent episode of Viking.TV (Explore Alaskan Objects at the Sainsbury Centre with Ghislaine Wood), including the origins of their Alaska collection which examines how indigenous Alaskan communities developed technologies and tools to adapt to their environment.
– Muriel Wilson, Godmother of Viking Skaga – As the Director of Event Strategy & Sponsorships for Virtuoso, Ltd., Ms. Wilson has been a distinguished staff member of the global network of agencies for more than 40 years and leverages her deep knowledge of the industry to develop quality hospitality and travel experiences for Virtuoso’s travel advisors and preferred partners.
– Kari Garmann, Godmother of Viking Kari – Former member of The Parliament of Norway and Oslo City Council, Ms. Garmann has made valuable contributions to Norway in the areas of government, business and banking throughout her career.
The naming event was executed by connecting the new ships via satellite across two European cities: Paris and Amsterdam. The Viking Fjorgyn, Viking Kari, Viking Radgrid and Viking Skaga were docked in Paris at the Port de Grenelle, where they were named by their godmothers. The other four ships – Viking Egdir, Viking Gersemi, Viking Gymir and Viking Hervor – were docked in Amsterdam and named by their godmothers, who also joined the celebration in Paris. In keeping with another maritime tradition, a bottle of Gammel Opland aquavit was broken on the bow of each new ship. Gammel Opland hails from the same county in Norway where Chairman Hagen’s mother, Ragnhild – also lovingly known as “Mamsen” – was born and was her favorite brand of aquavit. More information on the history of ship naming ceremonies and the special role that godmothers play can be found in a recent episode of Viking.TV (Explore the Role of a Ship’s Godmother, a Revered Nautical Tradition), hosted by Viking Executive Vice President Karine Hagen.
This year Viking will offer guests a Privileged Access performance led by Alma Deutscher at Vienna’s illustrious Wiener Konzerthaus. She will conduct the historic Strauss Capelle orchestra and perform the music of Mozart, the waltzes of Strauss on the violin and her own compositions.
New offerings on the Seine
Building on Viking’s offerings in Paris and the four new Viking Longships sailing the Seine River, the company has announced yesterday a new post-trip extension entitled Paris: A Culinary Experience that will explore the cuisine of the French capital. Available beginning in 2023 for guests sailing on the 8-day Paris & the Heart of Normandy itinerary, the new extension allows guests to immerse themselves in the culinary history of Paris and taste the gastronomic delights the city has to offer. Guests on the 3-night extension will disembark their ship in Paris and explore the city with a culinary guide, visiting the “Belly of Paris” and the Rue Montorgueil, home to the city’s first pâtisserie, before checking into their hotel. The following day, guests will visit a Parisian cooking school to attend a croissant baking workshop with a local chef and learn about the pastry’s origins, before enjoying an evening wine and cheese tasting with an expert sommelier at a private wine cellar. On the final day, guests journey to the Jacquemart-André Museum for a tour of the 19th century mansion and its private art collection followed by a special workshop delving into the art of table etiquette. Each day allows ample free time for guests to explore iconic Parisian landmarks such as the Arc de Triomphe and the Champs-Élysées from their centrally located hotel.
Additionally, Viking has announced a new holiday sailing, the 8-day Christmas on the Seine, sailing roundtrip from Paris. Available during the holiday season beginning in 2022, guests will sail through Normandy’s snow-covered countryside while enjoying the festive Christmas markets. Guests can select from holiday-centric shore excursions such as baking homemade gingerbread at the 850-year-old Abbaye du Valasse or attending a festive Christmas ornament making workshop in Rouen. Onboard, guests will enjoy special holiday-themed festivities including regional dining specialties, seasonal treats and more.
MSC Cruises to homeport for the first time in New York with year-round sailings
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Top Headlines Top Headlines
- Published: 08 March 2022 08 March 2022

The world’s fastest-growing cruise brand will start sailing from New York City next year. MSC Cruises announced plans today to bring the MSC Meraviglia to the Big Apple to offer year-round cruises, homeporting at the Brooklyn Cruise Terminal starting in April of 2023 and making it easier than ever for guests to enjoy the stunning beauty of Ocean Cay MSC Marine Reserve.
The announcement marks a significant milestone for MSC Cruises, the contemporary brand of the Cruise Division of MSC Group. It represents the first time one of the line’s ships will homeport in the northeastern United States year-round, and it further enhances the brand’s North American presence by complementing the rich choice of ships and itineraries out of PortMiami and Port Canaveral in the Orlando area.
On board MSC Meraviglia, guests will have a wide variety of vacation options, ranging from 6 to 11 nights, with destinations covering the Caribbean, Bermuda, New England and Canada.
Rubén Rodríguez, President, MSC Cruises USA, said: “New York City was the natural choice when we picked our next U.S. port because it’s so accessible, whether the guest is coming from somewhere nearby or from around the world. We designed our mix of itineraries to take advantage of New York’s geographic flexibility, so that you can soak up the springtime sun in the Caribbean, head to Bermuda over the summer, or go north to see Canada’s natural beauty in the fall. MSC Meraviglia was a huge hit when she first came to New York in 2019. Our guests really appreciated the ship’s modern and glamorous features, as well as her state-of-the-art environmental technologies, and we are sure we’ll see strong demand when she returns.”
New York City Itinerary Highlights:
– Caribbean itineraries of either 7 or 8 nights, featuring calls in Nassau and Ocean Cay MSC Marine Reserve—MSC Cruises’ beautiful private island in The Bahamas.
– Bermuda itineraries lasting 6 nights and offering three days docked at King’s Wharf combined with several relaxing days at sea.
– Northern itineraries of either 10 or 11 nights, featuring calls at Boston, Massachusetts; Portland, Maine; Charlottetown, Prince Edward Island; Halifax and Sydney, Nova Scotia; and Saint John, New Brunswick. (11-night itineraries include an additional call in Newport, Rhode Island.)
MSC Cruises’ entry into the Northeast is the latest example of the European-based line’s long-standing focus on the overall North American cruise market, which includes bringing more international travelers into the region and continuing to place its most advanced ships at U.S. ports. MSC Cruises is the fastest-growing cruise line in the world, on the back of an ambitious new-build plan that saw seven highly innovative ships coming into service since 2017, including two in 2021 and two more arriving later this year.
Last year, the cruise line added Port Canaveral as a permanent homeport with a mix of 3, 4 and 7-night cruises aimed at maximizing options for easy getaways just a short drive from the Orlando area’s world-renowned mix of attractions. Further south, MSC Cruises is building the largest and most advanced cruise terminal in North America at PortMiami, which will be able to accommodate three of the line’s largest ships simultaneously once complete.
As the third-largest cruise brand worldwide – and market leader in Europe, South America and the Arabian Gulf region – MSC Cruises prides itself on offering international dining, world-class entertainment, award-winning family programs and the very latest user-friendly technology on board. With this addition of New York City as an embarkation port, the line aims to attract even more North American guests as well as those from around the world.
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