Japan brand recovery helps NYK to cut cruise losses

Recovery of the business of its Japanese brand Asuka Cruises helped the cruise operations of Nippon Yusen Kaisha  (NYK), the Japanese shipping giant, to narrow its loss in the financial year to 31 March, but Crystal Cruises in the US had a more challenging year.

The cruise shipping division of NYK, which employs one ship under the Asuka Cruises brand and two under the Crystal Cruises one, recorded a rise in revenues to JPY35.0 billion from  JPY32.4 billion in the previous 12 month period. Operating losses narrowed to JPY3.4 billion from JPY5.6billion, while recurring loss also narrowed, to JPy3.7 billion from JPY5.8 billion, NYK said in a statement.

"In the North American market, Crystal Cruises sales of Mediterranean voyages declined as a result of turmoil in southern Europe stemming from financial instability as well as political tension in the Middle East and North Africa,” NYK stated.

 “In the Japanese market, the Asuka Cruises business rebounded strongly from the previous fiscal year, when the Great East Japan Earthquake severely impacted results. Overall, the cruises segment narrowed its loss on higher revenues compared with the previous fiscal year,” it concluded.

Pearl Mist to enter service in 2014

Pearl Seas Cruises (www.pearlseascruises.com) announced today that the brand-new Pearl Mist has arrived in Maryland for final outfitting before going into service in 2014. The 210-passenger ship will operate various 7-, 10- and 11-night Great Lakes/St. Lawrence Seaway, Canadian Maritimes, and New England cruises.

The Pearl Mist defines a new style of Luxury Adventure small-ship cruising, offering the most beautiful getaways on a brand-new luxury ship, which combines the latest and highest standards in comfort, safety, technology and communication. The Pearl Mist features oversized gracefully appointed staterooms, many with sliding glass doors to private balconies, a glass-enclosed dining room, and various spacious lounges. Guests will enjoy numerous luxuries and amenities.

The Pearl Mist will showcase some of the most beautiful, historic and exotic destinations in Canada and the United States. Guests will have a choice of dozens of magnificent destinations, a few being Québec City, Georgian Bay, Prince Edward Island, Newport, Halifax, Thousand Islands, Saguenay Fjord, Nantucket, Cape Breton Island, Percé, St. Pierre-Miquelon, Martha’s Vineyard and Bar Harbor.

Pearl Seas Cruises will offer captivating enrichment and entertainment programs aboard the Pearl Mist and exclusive shore excursions, which will offer fascinating insight and new perspectives into the distinctive splendors of each destination.

Additional details on the Pearl Mist and its itineraries will be available in the coming days.

Norwegian Cruise Line upbeat about British market

Norwegian Cruise Line is upbeat about the outlook for its business on the British market, which has grown by 25% from last year, senior company executives said.

Speaking on board the new Norwegian Breakaway in Southampton, the company's head of marketing Andy Stuart said the UK is the second most important market for Norwegian after the U.S.

A decision to reposition Norwegian Star to Copenhagen for a series of Baltic cruises instead of Dover has allowed the company to reduce the itinerary to nine nights from 12. The fly cruise programme has turned to attract brisk business particularly from the north of the country.

Central Mediterranean itinerary from Venice has proven to sell very well too on the British market.

Stuart said the company had chosen fly cruises as its path to grow its business in the UK and in light of response from the market this has emerged as the right decision.

The company has two ships in Europe this summer and two year round. Political unrest in the eastern Mediterranean region made it axe itineraries with calls there, but it reintroduced calls at Moroccan ports on the basis of agent feedback.

Francis Riley, Vice President International, said Norwegian regards its agents as core business partners that are in the DNA of everything the company does. The aim is that Norwegian should be easy to do business with for agents and it should be their cruise line of choice. As part of this, Norwegian has recently introduced a new booking engine for agents.