Norwegian Cruise Line unveils Norwegian Prima

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Written by Teijo Niemelä Teijo Niemelä

Category: Top Headlines Top Headlines

Published: 12 May 2021 12 May 2021

Norwegian Cruise Line today opened for sale the first of six ships within its highly anticipated next class of vessels, Prima-class, the brand’s first new class of ships in nearly 10 years.

"With voyages beginning in summer 2022, Norwegian Prima, the first of the six ships, will be 965 feet long, 142,500 gross tons and able to accommodate 3,215 guests at double occupancy. The vessel will be a game-changer for NCL, offering guests exciting itineraries, more wide-open spaces, thoughtful and stunning design, a variety of new experiences as well as Norwegian’s exceptional service," the company said in a statement.

"Despite not having sailed in more than a year, we never stopped working and innovating, we never once pressed pause," said Harry Sommer, President and CEO of Norwegian Cruise Line. "In fact, we doubled down on our brand investment in order to deliver unforgettable guest experiences that go well beyond expectations. Not only will we begin cruising this July, we’re so proud and so incredibly happy to announce the start of an exciting new chapter as we introduce the Prima-class and the first ship in a line of unrivaled vessels with Norwegian Prima."

Sommer continued, "An exemplary representation of our brand evolution, bringing together our ‘Guest First’ philosophy and our spirit of innovation, Norwegian Prima personifies everything our guests love about NCL and raises the bar. This brand-new class of ships is truly designed to put our guests first."

The show-stopping vessel built in Marghera, Italy by Italian shipbuilder Fincantieri features striking hull artwork designed by Italian graffiti artist Manuel Di Rita, known commonly as "Peeta." For the first time on any NCL vessel, the captivating hull art extends to the forward superstructure of the ship. World-class architects that helped design Norwegian Prima include Italian designer Piero Lissoni and powerhouse architectural firms Rockwell Group, SMC Design, Tillberg Design of Sweden, YSA Design and Miami-based Studio DADO who conceptualized and composed the aesthetic of various restaurants, staterooms and public areas on board.

"The name ‘Prima,’ which means "first" in Italian, is a natural fit that ties into our legacy of firsts in the industry and a fitting tribute to our new Italian shipbuilding partners at Fincantieri," added Sommer.

"We are very honored to partner with Norwegian Cruise Line for the development of its next class of ships," said Giuseppe Bono, CEO of Fincantieri. "Norwegian Prima marks the beginning of our collaboration, which will see the delivery of six next-generation vessels that are designed to take guest experiences to a new level focusing on elevated, spacious and thoughtful design. As we emerge from this global crisis, this announcement marks a strong sign of hope for the cruise sector and is a testament to Fincantieri’s global leadership role in the industry."

Wide-open spaces, elevated experiences

"We innovated with purpose and created Norwegian Prima to push the boundaries of conventional cruising, offering our guests more wide-open spaces, thoughtful art and design and world-class service which places our guests at the heart of it all," added Sommer.

Norwegian Prima will offer the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories, delivering an unrivaled guest experience. She will offer the largest variety of suite categories available at sea with 13 suite categories as well as the largest three-bedroom suites of any new cruise ship and the Brand's largest-ever inside, oceanview and balcony staterooms, including the Brand's largest-ever bathrooms and showers for standard stateroom categories. Norwegian Prima will also offer the most outdoor deck space of any new cruise ship including more total pool deck space than any other ship in NCL's fleet as well as multiple infinity pools and vast outdoor walkways allowing guests to take in the sea, the ocean breeze and a variety of elevated experiences.

The elevated Haven by Norwegian

To provide guests with an unrivaled experience in luxury cruising, The Haven by Norwegian on Norwegian Prima has been elevated to offer the Brand's most exclusive and centralized suite complex. Spanning eight decks of suites and public areas, the ultra-premium keycard only access ship-within-a-ship concept provides guests with private amenities, dedicated services and the most luxurious accommodations on board. For the first time, the Cruise Line relocated all 107 Haven suites to the aft (the rear of the ship) within close proximity of private elevators exclusively reserved for Haven guests. These elevators rise directly into The Haven public areas on decks 16 and 17. NCL evolved The Haven's design to be more open to the sea than ever before. For the first time, every public area in The Haven offers stunning sea and destination views. The Haven Courtyard on Norwegian Prima has been transformed into an expansive Haven Sundeck, boasting a stunning new infinity pool overlooking the ship's wake and a new outdoor spa with a glass-walled sauna and cold room.

Photo: Suite balcony in The Haven

Pushing the boundaries of exclusive design within the reimagined exclusive space, all public areas and suites in The Haven have been designed by Piero Lissoni, one of Italy's preeminent designers. Lissoni provided an elegant and sophisticated design to The Haven Sundeck, The Haven Restaurant, The Haven Lounge & Bar and the Outdoor Spa: Sauna and Cold Room.

Outdoor living on Ocean Boulevard

Furthering the elevated experience that places guests first and understanding the important connection they have with the outdoors and proximity to the sea, NCL reimagined its industry pioneering The Waterfront by doubling the space and adding a greater variety of experiences and dining options than ever before by introducing Ocean Boulevard.

Located on deck eight, Ocean Boulevard at 44,000 square feet long, wraps around the entire deck, allowing guests to walk around the entire ship and experience amazing ocean views while having the choice to partake in numerous exceptional outdoor activities.

Photo: Ocean Boulevard

Global cuisine with indulge Food Hall

As part of the multifaceted experiences offered on Ocean Boulevard, NCL introduced the Brand’s first-ever upscale open-air marketplace with Indulge Food Hall. Created to elevate the guest-sensory experience on Norwegian Prima, Indulge Food Hall offers visitors diverse menu items from a variety of culinary venues as well as a mix of indoor and outdoor seating.

NCL’s first-ever food hall was thoughtfully designed, offering various cuisines and showcasing captivating colors and smells with 11 venues including returning guest culinary favorites Coco’s, serving artisan sweet treats; Q Texas Smokehouse, boasting delicious American Southern comfort food and barbecue; and Starbucks. Indulge will unveil first-ever dining venues including Seaside Rotisserie, offering a wide array of rotisserie-cooked dishes; Nudls, an emporium serving noodle dishes from around the world, from Italian to Thai cuisines; Tamara, preparing classic Indian dishes and multiple vegetarian food options; The Latin Quarter, serving classic Latin food with a twist; Tapas Food Truck, cooking elevated Spanish-inspired street food; Garden Kitchen, where guest can order customized salads with more than two dozen ingredients to choose from; Just Desserts, featuring classic dessert items such as pies and cakes and Just Ice Cream serving all guest favorite ice cream flavors and over-the-top decadent creations.

Hybrid dining on Ocean Boulevard

Adding to the culinary offerings available on Norwegian Prima’s Ocean Boulevard, the site will host three additional dining venues offering both indoor and outdoor seating including Onda By Scarpetta, Los Lobos and The Local Bar & Grill. Onda by Scarpetta, which debuted on Norwegian Encore in 2019 and also available on Norwegian Spirit, will showcase the rich and bold flavors for which the modern Italian land-based, award-winning Scarpetta restaurants are recognized. The venue, designed by esteemed design firm Studio Dado, features an elegant atmosphere, modern design and expansive indoor and outdoor ocean views. Los Lobos, the Brand’s premium Mexican restaurant, returns on Norwegian Prima to boast traditional Mexican flavors with modern flair set in a contemporary atmosphere also designed by Studio Dado. The revamped Local Bar & Grill set in an upscale beach club atmosphere will showcase live music where guests can relax and enjoy cocktails and classic Americana cuisine.

Photo: Onda by Scarpetta

A day on Ocean Boulevard: The Concourse, Infinity Beach, Oceanwalk and La Terraza

Created to be a destination in and of itself within Norwegian Prima and furthering the day-to-day elevated guest experiences available on Ocean Boulevard, the Company unveiled additional "firsts" for the Brand including The Concourse, an outdoor sculpture garden features an art wall designed by famed artist David Harber and six installations designed by Alexander Krivosheiw featuring immersive art inspired by ancient mythology and contemporary abstract forms. The seven sculptures, valued at over $2 million, offer stunning effects that change as the sun sets, making them perfect for photos and social media posts. Guests can also relax at Infinity Beach featuring two infinity pools, one located on each side of the ship and close to the ocean surface, which is an industry-design first that allows pool-goers to take in the vastness of the ocean while soaking in the open air. The two Oceanwalk glass bridges, also new to the Brand, will provide guests with photographic, breathtaking views that will make them feel as if they are walking on air over the water. La Terraza, an open-air lounge, features a quaint retreat for visitors to catch stellar forward-facing sea views.