Ports & destinations

Huna Totem Corporation (HTC), the Alaska Native Corporation with a 50-year history of preserving and supporting culture and community, has appointed former cruise line executive Howard Sherman as president of its tourism group.

In this newly created position, Sherman will oversee HTC’s tourism operations, including Icy Strait Point and other ventures, ensuring the continued delivery of high-quality guest experiences and the group’s business objectives.

Sherman brings extensive experience in the cruise and travel industry, having held executive leadership roles at major cruise brands. Most recently, he was president and CEO of Oceania Cruises, leading the company’s global operations. He also served as executive vice president of onboard revenue and destination services at Norwegian Cruise Line Holdings, where he oversaw a diverse portfolio including commercial development, government relations, itinerary planning and land-based construction projects. His deep expertise in strategic growth and operational excellence makes him especially well-suited to lead HTC’s tourism initiatives into the future.

“Howard’s contributions as a member of our Tourism Advisory Board have already made a significant impact to the business, so we are very excited to welcome him into this new role where we know he will be a transformative force,” said Russell Dick, HTC president and CEO. “With his deep industry knowledge, strategic approach and genuine appreciation for our company and our mission, he will help us to continue building world-class tourism experiences that create lasting benefits for our shareholders, employees, and the communities we serve.”

Sherman has been a long-time enthusiast of the HTC business.

He said, “I’m thrilled to join Huna Totem. The company is a worldwide leader in delivering authentic travel destinations and experiences which is why I have admired the team and the company for years. It is an honor to be a part of its future growth.”

Sherman holds a bachelor’s degree in accounting from St. Thomas University and lives in Miami, Florida, with his wife and two sons.