Bermello, Ajamil & Partners, Inc. (BA) and IDEAS are joining forces to plan, design and develop spectacular guest-centered experiences across the globe.
This team brings together best-in-class creativity, planning, design, theming, market research, financial feasibility, operations planning, branding and project management services, with single-point accountability from the initial concept through a successful opening day. The power of the team is the seamless integration of all the imagination and expertise of its members.
"Grounded in market intelligence, Destination Performance aligns the delivery of distinctive experiences, maximizes guests’ curiosity and passion, activates a high-performing brand and optimizes the return on every development and operational dollar," the companies said in a statement.
While the pandemic has been challenging, it has presented an opportunity for destinations to re-imagine the ways that they engage guests. It is time to disrupt the status quo and offer a completely new way to think about destination design – a way that is built on a sustainable relationship between guests, operators, and destinations. Together, BA and IDEAS will transform the way destinations are imagined, presented, and experienced. Ports of call that are ready with a fresh experience portfolio that safely immerses guests in their unique cultural stories will accelerate into a new level of sustainable visitation and revenues as travel and exploration build through 2022 and beyond.
“For decades, BA has delivered some of the most iconic cruise facilities, waterfronts and private islands in the world. Our partnership with IDEAS broadens our delivery to include theming, attraction development, storytelling and brand activation. Our understanding of the operations and distinctive design details required for these destinations coupled with IDEAS experiential development expertise is a great match," said Mark Ittel, BA Sr. Vice President, Ports & Maritime.
“We are excited to partner with BA in helping our destination partners define what truly sets them apart as distinctive; leveraging their centuries of history, culture, art, food, and music in ways that no one else can offer," concluded Bob Allen, IDEAS Chief Storytelling Officer.
