Icon of the Seas, the first ship of the Icon-class will debut in Miami starting from January 2024. Gebr. Heinemann, through its 100% subsidiary Heinemann Americas, Inc., has partnered to operate 14 onboard Travel Retail venues. "Guests aboard Icon will be offered a customized one-of-a-kind retail experience designed for the uniqueness of Icon of the Seas. This introduction of new elements to the cruise retail space, situated across four decks, with customized displays and installations will elevate the high-quality and innovative shopping experience, bringing to life the spectacular assortments comprised of perfume & cosmetics, liquor, tobacco & confectionery, watches & jewelry, fashion apparel, accessories and more," the company said in a statement.
Nicolas Hoeborn, Managing Director of Heinemann Americas, Inc., said: "We are delighted that we can continually extend our trusting partnership with Royal Caribbean, and we look forward to making Icon of the Seas a further flagship of our retail activities. We bring more than 140 years of logistics and retail management experience to the American cruise market and we are dedicated to inspire passengers on the world’s largest luxury liner with our spectacular assortment and an unforgettable shopping experience.”
Fourth Royal Caribbean ship with Gebr. Heinemann on board
As a result of a 2019 tender, this will be the fourth Royal Caribbean ship awarded to the travel retailer, currently operating aboard Wonder of the Seas, Odyssey of the Seas and Independence of the Seas.
Gebr. Heinemann is broadly positioned in the Cruise & Ferries area. As a wholesaler, the company supplies 16 ferry companies with a focus on northern Europe. Worldwide it is a retailer on board 19 cruise ships and supplies 240 cruise ships and ferries.
