Intercruises Shoreside & Port Services, an experienced global business offering ground handling and port operation services to the ocean and river cruise industry, is recategorising its shore excursion portfolio to strengthen product development focus worldwide on creating experiences customised to different cruise brands and their guests.
“The cruise industry is ever more diverse, both in terms of the cruise guest demographic and type of cruise vacation. Our new shorex categories are a reflection of this industry evolution and will enable us to better serve cruise lines and their guests,” Said Olga Piqueras, Intercruises Managing Director.
Intercruises product experts from around the world were involved during all stages of the category development in order to capture information on current and emerging trends from over 50 countries. Intercruises now has five main shorex categories: ‘Active and Adventure’; ‘History and Culture’; ‘Interests and Learning’; ‘Leisure and Well-Being’ and ‘Local Immersion’. The main categories are divided into 22 subcategories, such as ‘Local Insight’, ‘Great Outdoors’ and ‘VIP Access’.
