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MedCruise unveils landmark study mapping the real economic footprint of cruise tourism in the Mediterranean
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Ports & Destinations Ports & Destinations
- Published: 01 April 2026 01 April 2026
MedCruise, the largest cruise port association in the world, announces the launch of its Cruise Economic Impact Assessment Study, a major initiative aimed at providing a comprehensive, evidence-based understanding of the economic, social and environmental contribution of cruise tourism.
The project is conducted in cooperation with Professor Thanos Pallis of the Department of Maritime Studies at the University of Piraeus and brings together over 12 MedCruise Port Members from the Atlantic, West Mediterranean, Adriatic and East Mediterranean & Red Sea regions. This broad geographic coverage reflects the diversity of cruise destinations and market dynamics across the wider Mediterranean and beyond.
The participating ports include: Cabo Verde, Cartagena, Dubrovnik, Gibraltar, Kotor, Lavrio, Sardinian Ports, Sibenik, Taranto, Tarragona, Toulon Bay Ports, Volos and Western Sicilian Ports.
By combining robust data collection with in-depth analysis, the study seeks to generate actionable insights for port authorities, cruise lines, policymakers and local communities, supporting informed decision-making and sustainable growth.
Project Objectives
The Cruise Economic Impact Assessment Study aims to:
– Quantify the economic impact of cruise tourism, including direct, indirect and induced effects
– Identify opportunities for sustainable cruise development and enhanced local value creation
– Strengthen engagement with local communities by clearly communicating the benefits of cruise activity
– Provide guidance on increasing added value through employment generation, diversification of port activities and enhanced passenger experiences
Methodology
The study applies a robust, multi-dimensional methodology, combining quantitative and qualitative data to capture the full scope of cruise tourism impacts. Key elements include:
– Analysis of expenditure by cruise companies, passengers and crew members to map economic flows
– Assessment of value added and employment effects, including direct, indirect and induced impacts
– Evaluation of activity types, passenger profiles and port characteristics to better understand market dynamics and preferences
Data collection has commenced and will continue throughout the cruising year, ensuring a complete picture of seasonal and regional variations.
Expected outcomes
The results of the study will be consolidated and presented at Seatrade Cruise Global 2027, providing ports and stakeholders with a strategic roadmap to optimise the economic, social and environmental benefits of cruise tourism.
The study is expected to become a key reference point for evidence-based policymaking, sustainable cruise development strategies and constructive dialogue with local communities.
Voices from the project
Theodora Riga, President of MedCruise and President of Corfu Port Authority, commented: “Robust data is essential, but its true value lies in how it is communicated. Cruise tourism is multifaceted, with many perspectives and only a holistic approach can do justice to its real impact. Through this approach, MedCruise ensures that the entire story is told, enabling informed dialogue and balanced decision-making.”
Lorenzo Vera, Member of the MedCruise Board of Directors and Coordinator of the initiative, added: “This study marks a turning point in how we understand cruise tourism in the Mediterranean and its adjoining seas. By grounding the discussion in solid evidence and shared data, we are building a common framework that empowers ports and destinations to shape a more resilient and sustainable future.”
Professor Thanos Pallis, Department of Maritime Studies, University of Piraeus, stated: “This initiative will advance our understanding of the real impact of cruise activity on Mediterranean ports and destinations, generating valuable information for all. Creating a culture of evidence-based information and providing the framework for similar studies facilitates decision making and the much-needed dialogue between all stakeholders working for sustainable cruise growth”
Casablanca Cruise Port welcomes first-ever triple ship call
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Ports & Destinations Ports & Destinations
- Published: 29 March 2026 29 March 2026
Casablanca Cruise Port, operated by Global Ports Holding, has reached an important milestone with the successful handling of its first-ever triple ship call, reinforcing its position as a key gateway to Morocco and a growing hub within the global cruise network.
The triple call brought together Seven Seas Voyager (633 guests), Azamara Journey (635 guests), and La Belle des Océans (103 guests). This simultaneous operation showcased the port’s ability to maintain high service standards while managing complex logistics. To facilitate shore excursions, approximately 100 buses and 20 minibuses were deployed, allowing guests to explore iconic Moroccan destinations including Casablanca, Rabat, and El Jadida.
The milestone was commemorated with traditional plaque exchange ceremonies onboard. Ouadii Bouchana, General Manager of Casablanca Cruise Port, welcomed the ships' captains alongside port representatives, celebrating the strong partnership between the cruise lines and the port.
In addition to the triple call, the port recently welcomed Viking Vesta (956 guests) and Vidanta World Elegant (56 guests), bringing the total guest count for the period to over 2,300. This momentum is set to continue through the weekend with scheduled calls from Corinthian, Silver Ray, and Viking Jupiter.
"Hosting our first triple ship call is a significant milestone for Casablanca Cruise Port and a clear demonstration of our operational capability," said Ouadii Bouchana. "Beyond operational success, Casablanca offers guests seamless access to Morocco’s rich cultural heritage. As part of the Global Ports Holding network, we remain focused on delivering high-quality experiences while positioning Casablanca as a key regional gateway."
Beyond its operational readiness, Casablanca Cruise Port offers a compelling destination proposition. Its proximity to Mohammed V International Airport and upcoming rail connectivity makes it a strategic entry point for travelers. Whether exploring the architectural grandeur of Casablanca or the historic charm of Rabat and El Jadida, the port provides a high-value experience tailored to diverse itineraries.
As part of the Global Ports Holding network, Casablanca Cruise Port benefits from global expertise and a consistent operating framework. The port’s modern terminal infrastructure plays a central role in this success, providing a seamless, efficient, and welcoming environment for thousands of passengers simultaneously. This milestone triple call reflects not only the terminal's capacity and operational readiness but also its growing role in supporting the continued expansion of cruise tourism throughout Morocco.
Hamburg strengthens its lead in the cruise market
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Ports & Destinations Ports & Destinations
- Published: 18 March 2026 18 March 2026

A total of 1,416,715 cruise passengers departed from Hamburg during the 2025 season (compared to 1,301,295 passengers in 2024). With this increase, Hamburg continues to expand its role as one of Northern Europe’s leading cruise destinations. Germany’s busiest cruise port recorded 295 cruise ship calls (previous year: 266), from 46 different cruise ships, including three maiden calls and another 43 calls by river cruise vessels.
Dr Melanie Leonhard, Hamburg Minister [Senatorin] for Economy, Labor and Innovation, "Hamburg is not only an exciting destination for city visitors, but also an outstanding gateway for vacations. The Port of Hamburg continues its growth trajectory and solidifies its role as one of Northern Europe’s top cruise destinations. In addition to cargo, passenger shipping is an integral part of our port operations, bringing visitors to our city and contributing to Hamburg’s economic impact – both directly and indirectly, for example through revenues in tourism, hospitality, specialized suppliers, procurement, and jobs.”
Hamburg is also setting new benchmarks in sustainability. Shore power usage saw further gains in 2025: 162 cruise ships were supplied with emission-free energy during their stay – an increase of more than 25 percent compared to the previous year, representing a 71 percent utilization rate of all calls by shore power capable ships. Starting in 2026, shore power will be available at all three Hamburg cruise terminals – Altona, Steinwerder and HafenCity – four years ahead of the EU’s mandatory shore power requirement.
Jens Meier, CEO of the Hamburg Port Authority (HPA), “The continued rise in passenger numbers and vessel calls demonstrates Hamburg’s strong position in the international cruise market. At the same time, public acceptance of this growth is essential for the industry’s long-term development. The HPA therefore continuously invests in a high-performance, future-oriented port infrastructure, including modern terminals and a comprehensive shore power network. The fact that nearly two-thirds of all shore-power-capable ships are already using this service confirms our approach: in Hamburg, sustainability and growth go hand in hand.”
Simone Maraschi, Managing Director of Cruise Gate Hamburg GmbH, “With its three terminals, Hamburg offers cruise lines and guests a flexible, attractive and future-ready infrastructure. The high utilization of shore power demonstrates that cruise lines are fully committed to this approach. By equipping all cruise terminals with shore power, we provide clear framework conditions and strengthen Hamburg’s position as a sustainable port in international competition.”
The increasing number of vessel calls and passengers highlights Hamburg’s growing appeal as a cruise hub – not only for cruise lines and their guests, but also for many other sectors in Hamburg and the metropolitan region, including retail, hotels, restaurants, and cultural and leisure providers. The cruise business has become an increasingly important driver of the region’s economic and tourism development, generating measurable economic value. This is confirmed by a 2025 passenger survey conducted at Hamburg’s cruise terminals, which shows that Hamburg benefits more and more from its role as a national and international home port – the seasonal or year-round base where cruise ships begin their journeys.
Guests who start or finish their cruise in Hamburg spend an average of €133.59 during their stay, often stay in the city for several nights, and take advantage of dining, cultural, or shopping options in more than 70 percent of cases. Additionally, 38 percent of all cruise passengers now spend at least one night in Hamburg before or after their trip – nearly double the share from 2016 (20 percent).
For 2026, 331 cruise calls are scheduled between January and December, along with 47 river cruise calls. Eight maiden calls are expected, including the first visit of Virgin Voyages’ Valiant Lady to the Hanseatic city (additional maiden calls: Explora III, Midnatsol, Norwegian Sky, Majestic Princess, Liberty of the Seas, Scenic Eclipse II, and Mein Schiff Relax). The celebrations for the Hamburg Port Anniversary will take place from May 8 to 10, 2026.
Photo (from left to right): Jens Meier (CEO of the Hamburg Port Authority), Dr Melanie Leonhard (Hamburg Minister [Senatorin] for Economy, Labor and Innovation), Iris Scheel (Managing Director Cruise Gate Hamburg), Simone Maraschi (Managing Director Cruise Gate Hamburg). Credit: HPA/Christian Bruch
Sevilla Cruise Port launches its 2026 cruise season
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Ports & Destinations Ports & Destinations
- Published: 27 February 2026 27 February 2026

Sevilla Cruise Port has officially launched its 2026 cruise season, marking the beginning of a new chapter under the management of Global Ports Holding (GPH) and Ocean Platform Marinas (OPM) in partnership with Sevilla Port Authority. This first call represents the start of a 25-year partnership between GPH and OPM, who will oversee cruise and megayacht operations at the port. The long-term collaboration aims to position Sevilla as a leading cruise and megayacht destination, anchored in a sustainable, high-value tourism model that aligns with the city’s global cultural standing.
Between February and December, nearly 90 calls are scheduled to visit the city throughout the year. Among them is the the Belle de Cadix, which has Sevilla as its homeport. In addition, four cruise ships will call at the city for the first time.
The cruise season at the Sevilla Cruise Port begins with the arrival of Azamara Journey, measuring 180 metres in length. For the fourth consecutive year, Azamara Cruises marks the start of the cruise season in the city. On board are 670 passengers, mainly from the United States and Canada, along with 400 crew members, who will enjoy an extended two-night stay in the heart of Sevilla.
“From this first call of 2026, Sevilla will benefit from the management of industry leaders who have placed their trust in the port’s potential to position the city as a cruise and megayacht destination, promoting a sustainable, high-value tourism model,” said Rafael Carmona, President of the Sevilla Port Authority, during a visit to the vessel. The visit was also attended by Angie Moreno, Councillor for Tourism of Sevilla City Council, and representatives of Global Ports Holding and Ocean Platform Marinas.
As part of this new era for the port, Beatrice Rasmini has been appointed as the General Manager of Sevilla Cruise Port. Bringing extensive industry experience to the role, Rasmini will oversee the day-to-day operations and the strategic implementation the investment plan. Her leadership is central to the joint venture's mission of enhancing the passenger experience, modernizing port infrastructure, and fostering strong relationships with cruise lines and the luxury yacht sector. Under her guidance, the port aims to provide personalized, high-value services that align with Sevilla's reputation as a world-class destination.
“Our goal at Sevilla Cruise Port is to bring Global Ports Holding’s world-class operational standards to one of Europe’s most iconic destinations. By partnering with Ocean Platform Marinas, we are ensuring that every cruise and megayacht call benefits from personalized, high-quality service that reflects the unique charm of Sevilla. We are also delighted to have Beatrice Rasmini leading the team at Sevilla Cruise Port. Her expertise will be instrumental within this collaboration that is more than just managing a port; it is about creating a seamless journey for every traveler.” Francesc Grau, GPH Regional Director West Med.
“The award and launch of this project allow us to promote a differentiated model for Seville, with a clear focus on the large-yacht segment. There is growing demand for ports that combine operational excellence, specialized services, and a unique integration between the port and the destination. Seville meets all of these conditions,” explained Ignacio del Río, Partner and Head of Assets at Ocean Capital Partners.
Under its business model for Sevilla Cruise Port, Global Ports Holding and Ocean Platform Marinas will enhance the port experience for both passengers and cruise lines, optimise operations and provide personalised services tailored to each vessel. The project also includes infrastructure modernisation, with the refurbishment of the current terminal and the construction of a new cruise terminal within the Urban Port District, once cruise operations are relocated to this area. To this end, Global Ports Holding and OPM will invest more than €5 million.
Vancouver cruise sector charts course for record season and billion-dollar economic injection
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- Written by Teijo Niemelä Teijo Niemelä
- Category: Ports & Destinations Ports & Destinations
- Published: 25 February 2026 25 February 2026

The first cruise ship of 2026 will dock at Canada Place tomorrow, as Vancouver gets ready for a record cruise season that will support jobs and businesses throughout Canada. The Disney Wonder will stop at the Port of Vancouver as part of a repositioning trip on its way from Hawaii to San Diego, before returning to Vancouver in May for weekly sailings to Alaska.
The visit marks the first of nearly 360 cruise calls expected in Vancouver this year and will see the vessel disembark and embark passengers, and re-stock before departing south. Most cruise ships arrive at the Port of Vancouver’s Canada Place cruise terminal between May and September as part of the Alaska cruise season.
With more than 1.4 million passengers expected to pass through Canada Place this cruise season, 2026 is on track to beat the previous record set in 2024 by 5%. It will also be a 19% increase compared to last year when Canada Place had 300 cruise ship calls and nearly 1.2 million passenger visits.
“The Vancouver cruise sector and Canada Place cruise terminal continue to provide a powerful economic boost, as passengers visit shops, restaurants and local attractions, and cruise lines re-stock ships using Canadian suppliers,” said Cliff Stewart, Vice President of Operations and Supply Chain at the Vancouver Fraser Port Authority.
“We expect to see record cruise ship visits bring record numbers of visitors to Vancouver this year – injecting more than $1 billion into the economy. Collaboration and technology are going to play a crucial role delivering another successful local cruise season, as we look to welcome historic numbers of cruise tourists to our beautiful city.”
Technology is playing an increasingly important role helping Vancouver’s growing cruise sector to thrive, including enabling more passengers to board faster and reducing environmental impacts.
– Cutting-edge facial biometrics for those boarding a cruise was introduced in 2024, dramatically improving the terminal’s ability to seamlessly handle high numbers of passengers. The technology has reduced the time it takes to pass through U.S. border control by up to 94%, with average transaction times dropping to less than 10 seconds compared to 2-3 minutes (via the passport kiosks previously used).
– The port authority is partnering with the federal government to expand shore power at Canada Place so that more visiting cruise ships can plug into B.C.’s low-emission, hydro-powered electrical grid while at berth. Work is scheduled to start later this year, with expanded shore power capability coming online next season and expected to prevent an additional 3,300 tonnes of greenhouse gas emissions per cruise season (equivalent to taking 770 gasoline-powered cars off the road every year). More than 80% of cruise ship calls to Vancouver were shore power-enabled in 2025.
“Vancouver’s cruise sector is a powerful engine for tourism and trade, supporting thousands of jobs and generating significant economic activity across Canada,” said the Honourable Steven MacKinnon, Minister of Transport. “As another strong cruise season begins at the Port of Vancouver, our government is investing through Transport Canada’s Green Shipping Corridors Program to expand shore power at Canada Place reducing emissions while enabling continued growth. These investments strengthen our supply chains, support workers and local businesses, and help position Canada as a leader in sustainable marine transportation.”
Vancouver’s cruise volumes are being boosted this year by the arrival of two new cruise lines (Virgin Voyages, Ritz-Carlton Yacht Collection), while Disney Cruise Line will homeport a second ship (the Disney Magic) at Canada Place alongside its popular Disney Wonder.
“Our Alaskan cruises have long been a favorite among guests seeking adventure and unforgettable experiences,” said Jose Fernandez, Vice President, Port Strategy, Development and Operations, Disney Cruise Line. “We’re excited to continue working with the Port of Vancouver, and we look forward to welcoming more families to discover Alaska’s breathtaking landscapes this season aboard the Disney Wonder and, for the first time, the Disney Magic.”
The record cruise season comes as Vancouver prepares to host seven FIFA World Cup 2026™ matches over the summer, with cruise passengers advised to book local accommodation early. Anyone planning to visit Vancouver over the summer should expect crowds in and around its downtown core.
“Vancouver will experience something of a perfect storm this summer when it comes to accommodation, with the height of a very busy cruise season overlapping with the city hosting FIFA World Cup 2026™ matches,” said Royce Chwin, President and CEO of Destination Vancouver. “We know countless cruise passengers love to enjoy our beautiful city before or after their sailing and encourage everyone to book early to secure their stay. We expect unusually strong demand for accommodation across the city throughout summer.”
The award-winning Canada Place cruise terminal was most recently a finalist for ‘Best Port in North America 2025’ in Europe’s Premios Cruceroadicto awards and was named ‘North America's Leading Cruise Port 2025’ in the World Travel Awards.
2026 cruise season facts and highlights
– The first ship of 2026, Disney Cruise Line’s Disney Wonder, will arrive at the Canada Place cruise terminal east berth at 7:00 a.m. on Thursday, February 26. Holland America Line’s Nieuw Amsterdam will be the next cruise ship to visit Vancouver, arriving on April 11, with almost daily cruise ship visits from late April onwards as the Alaska season gets underway.
– The final cruise ship of 2026, Norwegian Cruise Line’s Norwegian Encore, will depart Canada Place on October 13. Full details in the 2026 cruise schedule.
– Cruise operations at the Port of Vancouver play a vital role supporting tourism and jobs in Vancouver and across Canada, with more than 17,000 jobs sustained nationally and an average of $3 million spent locally by cruise lines, passengers and crew every time a cruise ship calls the Canada Place terminal.
– The following 5 ships will visit Canada Place at the Port of Vancouver for the first time in 2026: Azamara Pursuit, Disney Magic, Star Seeker, Brilliant Lady, Luminara.
– The Canada Place cruise terminal at the Port of Vancouver welcomes the following cruise lines in 2026: Azamara Cruises, Celebrity Cruises, Crystal Cruises, Disney Cruise Line, Hapag-Lloyd Cruises, Holland America Line, Hurtigruten Expeditions (HX), Norwegian Cruise Line, Oceania Cruises, Peace Boat, Princess Cruises, Regent Seven Seas, Ritz-Carlton Yacht Cruises, Royal Caribbean, Seabourn, Silversea Cruises, The World – Residences at Sea, Viking Ocean Cruises, Virgin Voyages, Windstar Cruises.
– Vancouver is a homeport for Alaska cruises, acting as the base for one-way and round-trip cruises through the Inside Passage. As a homeport, the Port of Vancouver’s Canada Place cruise terminal is where passengers embark and debark for their cruises, and where ships conduct their turnaround operations, such as restocking food and beverage, conducting maintenance and repairs, and refueling.
– Canada Place was the first cruise terminal in Canada and the third in the world to install shore power in 2009. Today, cruise and container terminals at the port both offer the technology, which has helped prevent more than 50,000 tonnes of greenhouse gas emissions (CO2) since 2009—equivalent to taking about 11,750 gasoline-powered cars off the road for a year.
– Cruise lines consistently have some of the highest participation rates in the port authority-led ECHO Program (almost 90% in 2025), which coordinates voluntary ship slowdowns to protect at-risk whales in the Salish Sea.
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