P&O Cruises, the UK focused contemporary market unit of Carnival Corporation & plc, has reported its strongest booking day during the Wave period in its history, with four of its five biggest booking days ever falling in Wave 2023.

P&O Cruises president Paul Ludlow said in a statement: “These record-breaking days are testament to the fact that a P&O Cruises holiday provides extraordinary value for money, which is critical at the moment, and also demonstrates how much everyone values a holiday.

“There are so many priorities for our hard-earned or hard-saved money in the current climate and a cruise offers an almost all-inclusive, individual holiday. This is clearly recognised by a new generation of cruisers with the Norwegian fjords perennially popular for those trying a cruise for the first time.”

The most popular itineraries booked were the Caribbean, the Western Mediterranean and the Norwegian fjords, the company said.