Cruise Saudi, which is a government owned organisation in Saudi Arabia, has decided to launch its own cruise brand that will be called Aroya Cruises, Saudi Press Agency reports.

Lars Clasen, CEO of Aroya Cruises, was quoted as saying: “This momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030. Aroya Cruises will be operating as an autonomous brand within the Cruise Saudi portfolio, aiming to provide experiences and services specifically designed to embrace Arabian preferences.”

In March, Cruise Saudi bought the 2017 built World Dream from the creditors of the failed Genting Hong Kong group for $330 million. The 150,695 gross ton ship has since been renamed Manara.