Albatros Expeditions has appointed Jakob Lunøe as the company’s new CEO. With a unique background in the travel and technology industries, Jakob’s arrival signals a new chapter for Albatros as it continues to innovate in the world of small-ship polar expeditions.

Jakob Lunøe began his career in the travel industry, where he oversaw voyages across South East Asia, the Mediterranean and Africa as a tour leader. His background further extends to senior positions in the tech sector, where he honed his skills in digital transformation and customer engagement strategies. "I’ve always dreamed of returning to the travel industry, and Albatros Expeditions felt like the perfect fit," Jakob explained. "The focus on adventure, environmental awareness, and delivering unforgettable guest experiences aligns deeply with my personal and professional values."

Under his leadership, Jakob envisions Albatros Expeditions evolving into an even more dynamic and guest-centric company, deeply rooted in its Nordic and family values. "We're an international company with people from all corners of the world and the globe. But the core value of what we do and how we lead this is still a Nordic approach. We have a very flat hierarchy, open communication and strong awareness on sustainability.” Jakob notes. “My focus will be to combine our Nordic DNA with polar expeditions, offering a luxurious, yet accessible, Nordic expedition experience rooted in the beauty of polar nature".

Jakob also recognizes the critical role of agents in the company’s future success, particularly as the industry adapts to shifts toward direct-to-consumer bookings. "Our strongest collaborations with agents are partnerships built on trust and shared vision. We’ll be introducing new tools, like a real-time booking system, and expanding educational initiatives to strengthen these relationships. While direct sales will grow, agents remain invaluable for guiding guests through the complexities of expedition travel," Jakob emphasized.

Albatros Expeditions is excited to embark on this new chapter with Jakob at the helm. "With our shared passion for exploration and sustainability, I’m confident we’ll continue to redefine what it means to travel to the world’s most remote and beautiful places," he concluded.