Trafalgar, renowned worldwide for its expertly guided land tours and decades of creating meaningful travel experiences, announces its expansion into river cruising. Launching in Spring 2026, Trafalgar will debut in Europe with two river cruise journeys along the Rhine and Danube.

As part of its rollout strategy, Trafalgar is opening sales to its trusted travel partners today - ahead of sharing with the general public, giving advisors the chance to secure preferred sailing dates and cruises.

"We’ve always been about making it easy for travelers to connect with the heart and soul of every destination. Now, we’re bringing that same philosophy and unmatched experience - valued by our travel advisor partners, to Europe’s iconic rivers," said Melissa DaSilva, Deputy Chief Executive Officer, TTC Tour Brands. "Our strategy is simple: unlock the best of Europe’s rivers through trusted Trafalgar touchpoints including our much-loved ‘Be My Guest’ and 'MAKE TRAVEL MATTER' Experiences, giving travelers a fun, new way to river cruise that is as enriching as it is responsible. And oh yes, giving advisors the chance to sell it first.”

Trafalgar begins with two new journeys, an 8-day cruise along the Danube on the 128-passenger Trafalgar Reverie and a 10-day cruise along the Rhine on the 128-passenger Trafalgar Verity. Both journeys feature signature Trafalgar moments including Local Specialists offering deep destination insights, opportunities to connect with locals through ’Be My Guest’ encounters and at least one MAKE TRAVEL MATTER Experience that supports United Nations Sustainable Development Goals; plus onboard entertainment – from regional performances to in-house baking demonstrations; wellness options from yoga sessions to complimentary bicycles for off-shore excursions, and delicious regional dining.

River cruise journeys are open for booking now for sailings beginning April 11, 2026.