Mitsui Ocean Cruises announced the appointment of seasoned travel executive Joe Maloney as the of head of sales for its general sales agent partner in North America, a strategic leadership role as the Japanese cruise line continues its growth in the U.S. and Canadian markets.
Maloney brings more than 35 years of experience in the travel industry, beginning his career in the late 1980s as a Tour Director for Tauck, leading tours throughout the U.S., Canada, and Europe. In the 1990s, he transitioned into sales and marketing, later holding executive positions at The Travel Corporation, Scenic, AAA, and Swan Hellenic. His extensive travels have taken him across all seven continents, underscoring a career built on global expertise and a deep passion for travel.
“Joe’s leadership and deep industry knowledge will be instrumental in expanding Mitsui Ocean Cruises’ presence in North America,” said Tony Kaufman, Head of Commercial Strategies. “His strong advisor relationships and trusted reputation make him the ideal partner to share our uniquely Japanese cruise experience - defined by distinct hospitality, natural beauty, and culture.”
Maloney joins Albert Hartigan, who leads partner marketing in North America. Together they will work closely with travel advisors, group leaders, marketing partners and consumers. Maloney can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..
Maloney added, “My recent sailing aboard Mitsui Ocean Fuji with leading travel advisors underscored the tremendous opportunity ahead of us in North America. Travelers here are seeking completely new and different experiences. As the only Japanese company in the international cruise market, we’re uniquely positioned to provide authentic Japan through traditional ‘omotenashi’ (from the heart) service, the praise of delicious cuisine, and deeply meaningful explorations ashore. These beautiful encounters with Japan are delivered in luxury, on our all-suite, intimate cruise vessels.”
Based in Boulder, Colo., Maloney resides with his wife, Kathy, and their two daughters.
Mitsui Ocean Cruises launched its first luxury ship, Mitsui Ocean Fuji, in 2024, offering immersive itineraries in Japan with a focus on authentic cultural encounters, natural beauty, and cuisine. Building on this success, the company will debut its second ship, Mitsui Ocean Sakura, in 2026, further expanding its footprint and offerings for global travelers.
