Free flights and simply superb pricing is the name of the game this February as Celebrity Cruises launches a new campaign to raise awareness of the great value for money on offer for those booking during the peak ‘wave’ period, the company said in a statement.
As well as trade incentives linked to the romantic month of year, the campaign will be supported with national and trade advertising reflecting the brand’s new ‘Modern Luxury’ platform. The ‘simply superb pricing’ available for cruises departing Southampton onboard Celebrity Eclipse delivers eight night European cruises starting from £999 per person.
Special offers for European cruises include free flights for several destinations, and further reduced fares on many others. A 12-night Scandinavia and Russia fly/cruise onboard Celebrity Constellation with the cruise departing Amsterdam includes free flights from London Heathrow, Birmingham , Manchester and Glasgow and prices for the package start from £1,199 per person. Flight prices as low as £99 are also available for selected cruises departing Barcelona and Rome .
Agents who book any cruise that is part of the February campaign can enter an instant-win promotion to get their hands on romantically-themed prizes such as chocolates and champagne. There is no limit to the number of prizes that can be won – more bookings simply means more prizes including a daily prize of a spa day for two. What’s more, every agent who makes a booking during the month will also have the chance to win a cruise.
A handful of lucky travel agents will also win a special guest appearance from an acapella band who performs onboard Celebrity Cruises’ ships. The band will visit agencies in the week commencing 20 February 2012 as an extra treat, all designed to bring to life the Celebrity Cruises experience.
Celebrity Cruises’ head of sales, Michael English, explains: “Agents who continue to get behind Celebrity Cruises this peak wave period have some great perks on offer. From prizes to win, to exclusive access to events such as an acapella band performing in their store, Celebrity Cruises is showcasing its commitment to agents yet again. We simply want agents to feel engaged in selling our award-winning Celebrity Cruises and enjoy perks and rewards as a result.”
Further itineraries that make up the Celebrity Cruises’ February wave period campaign include:
· Free flights from London Gatwick to Barcelona for a 12-night Mediterranean Venice cruise onboard Celebrity Cruises’ Celebrity Solstice in May 2012. Prices from £1,089 per person including destinations such as Livorno, Venice and Dubrovnik
· 14-night Mediterranean cruise onboard Celebrity Eclipse from £1,099 per person departing Southampton and calling at destinations such as Malaga, Florence, Genoa and Lisbon. Departures in May 2012
· 12-night immersive wine cruise onboard Celebrity Constellation from Southampton in November 2012 featuring ports of call focused on the vineyards of France , Spain and Portugal from £849 per person
· 14-night new Iceland and Fjords itinerary onboard Celebrity Eclipse from Southampton in August 2012 featuring destinations such as Reykjavik and Akureyri in Iceland and Flam and Bergen in Norway with prices starting from £1,349 per person
Modern Luxury is a new marketing platform to showcase Celebrity Cruises’ contemporary attributes and differentiate it from traditional cruising. The concept sums up the experiences that Celebrity Cruises’ target market already aligns themselves to, and looks for in their holiday. Its key principles are built around matching and exceeding the aspirations of guests including via an innovative and young fleet, distinctive and exquisitely presented cuisine, personalised service and the range of activities and experiences available on board. Many of the fleet’s quirky features are in response to modern life, such as providing iPad menus in Qsine. Celebrity Cruises has launched a new training module dedicated to the ‘Modern Luxury’ platform, providing agents with the tools to understand and sell the concept to clients.
